Relationship of Marketing Function with Other Functional Areas of Organization
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Added on  2023/01/16
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This article explores the relationship of marketing function with other functional areas of an organization. It discusses how marketing interacts with research & development, IT, finance, production, customer service, human resources, and accounts.
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Relationshipofmarketingfunctionwithotherfunctionalareasof organization Marketing function that takes and fulfil responsibility of company's survival and growth. In present scenario of business it has becomean crucial partof business organisationsand itsoverallfunctioning. In customer orientedbusiness environment marketing ensures effectiveness of business and related functions and for that purpose marketing have to maintain relationship with other functional areas of business, which is as follows. Marketing and Research & Development Researchanddevelopmentthatensuresthat company is able to provide product and services that are required to customers and can cater their needs. R&D for the same purpose design products which are best in quality and are available at reasonable price. In their functioning marketing plays an important role. Marketing undertakes animportantactivitywhichisidentificationand understandingcustomerrequirementsandwants. MarketingthencommunicatethesametoR&D department,andtheydesignanddevelopproduct accordingly. In British Airways research and development design and improve already designed services so that it can cater needs of customers and fulfil their increasing expectation. Marketing and IT In the world of technology IT plays a crucial part in business and its functioning. Marketing department is also part of business and most of its functions are performed through IT whether marketing from social media and digital platformwhichareknownasmarketingcampaignor performinganykindofresearch.Thesefunctionsare performed with help of IT. Presently, most of the promotions arealsodone fromITandthisiswhy relationshipof Marketing with IT is very crucial and important to serve the interestofBritishAirways.Inthiscompanyimportant processofticketbookingandthenotherprocesslike boarding passes are also performed through technology and IT, increasing importance of its relation with marketing. Finance department Financial department of the organization caters needs of other functional areas that are concerned with money and to fulfill needs of marketing department its relation with financial department is very essential. In British Airlines financial department design and allocate budget for all the marketing function and also analyses and evaluate its effectiveness in form of cost incurred and profit or return on investment. Production department Productiondepartmenthavemostimportantrelationship with marketing function. Presently production department works on producing products that are needed to customers andthisinformationisavailedtothembymarketing department. Marketing department ensures that products are produced as per customer requirements and have required quality and quantity as they are more aware of the customers' requirements.
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Marketing and Customer Service Onlydepartmentexceptmarketingthatkeepin contact with customers of the company and a major source of information about customers. Information that includes needs of customers and complaints customers do have with the product and service of the company. In British Airways both this departments work in coordination as to provide the best quality service to the customers exactly what they want andbetterthanthat.Marketingdepartmentcangather information from customer service in order to identify and understand customers. Marketing and Human Resource Effectiveness of marketing depends on the people who are performing this function. Their competency and skills and commitment to excellence is major actor that contributestoitssuccessandeffectiveness.British Airways which is known to have the best employees to performallitsfunctionshavebestemployeesin marketingaswell.Theserequirementsrelatedto employees are fulfilled by Human Resource department and marketing have to depend on HR for recruitment, induction, training, performance of the people working in Marketing. Marketing and Finance Finance department which is supposed to look-after financial requirements of all departments of an organisation. So is with British Airways all the financial needs of all functionalareasarefulfilledbyfinancedepartment including those of marketing. Budget that is required for marketingareallocatedbyfinancedepartmentofthe company. Thus making it important for marketing to have relation and alliance with finance department. Marketing and Accounts Accountsdepartmentwhichcalculateallthe investment finance department make on various activities fromalloftheminvestmentonmarketingismost important. Accounts department sees that marketing have achieved desired and targeted outcomes on investments it is making on marketing activities.