Marketing Principles and Practices

MARKETING PRINCIPLES AND
PRACTICES

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
a)Marketing concepts and its effectiveness.................................................................................3
b) Marketing orientation and Societal marketing........................................................................4
CONCLUSION................................................................................................................................5
PART B ...........................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Ryan-air company is an Irish budget of an airline company it is founded in year 1984 and
its headquarter is located in the Sword, Ireland with of its primary operational which bases at
London and Dublin Stansted airports. It form an biggest part of an Ryan-air by holding the
family airlines. In 2016 Ryan-air it was largest budget European airlines by an scheduled
passenger flow & try to carry more global passengers than other airlines (Cuddihy and Waugh,
2015). This report will highlight the key marketing concept and their effectiveness by using
Ryan-air company as an example. Report also revel the marketing management and societal
orientation. In this regard present report has been made That involves discussion over marketing
principles and practices.
MAIN BODY
a)Marketing concepts and its effectiveness
Marketing concept is an philosophy that company can analyse an needs of the consumer
& make the consumer and make decision that satisfy the needs which is better than competition.
It has five alternative concepts were the organization carry and design out the marketing
strategies. It mainly focus on the goal of the organisation on the basis of wants and needs. Here
the marketing management they mainly focus on the customer and value them for an
achievement of the profits and sales (Resnick and et.al., 2016). It is highly effectiveness for the
Ryanair organisation to become success as it approach the customer satisfaction first. Where it
first analyse the needs and wants of the customer in the market and according to that they apply
this concept which fulfil the customer desire. Result which increase the sales as well as raise the
revenue of the organisation.
Production Concept- Production concept is one of oldest marketing orientation management
that help to guide an sellers. Management mainly focuses on an improving the distribution and
production efficiency. For example Ryan-air company mainly focus on the process of the
production, so that it try improve the efficiency of the product which satisfy the customer desire.
Which help the company in raise the customer (Rowley, 2017).
Product concept- Here it is mainly focused on the improvement of the products of the Ryanair
organisation. It is also effectiveness for the consumer as they favour towards the product which
offer most in quality, innovative and performance features. For example Ryanair company makes