Principles and Practices of Marketing

Principles and practices of
marketing

Table of Contents
 Introduction
 Company financial analysis
 Internal Analysis of the company
 Impact of the pandemic on Market business
 Situation analysis
 Marketing objectives
 Marketing communication Strategies
 Marketing communication tactics
 Conclusion

Introduction
 The action of promoting,
advertising, selling products
and services is known as
marketing.
 Under armour is a UK based
sports equipment organization
that manufactures footwear,
sports and casual appear.

Company financial analysis
 Under armour company started in British market since 2010 and
keep achieving market value across the country company
growing financially it reports company has worth around €8M.
 Sales rate of Under company increases by 20% per year.
 Growth rate of Under Armour increased by 2% per month.