Marketing Plan for SCC

MARKETING
PRINCIPLES
TASK 2

 Marketing plan is launched by business with
the motive to successfully launch new
product in the market.
 It takes into consideration identification of
target market, promotional tools, budget
development etc.
 It allows business to gain market
opportunities and leads to accomplishment
of desired goals.
Introduction

 Identifying the targeted customers:
The first step of development of marketing
plan is to set targeted customers for the
product. SCC have to identify a particular
age group which have to be targeted.
 Branding of the product: SCC have to
develop image of their company for making
people know about their products and its
features. This will help to attract the
customers towards the new inventions of
the company.
4.1) Marketing plan for SCC

 Create goals and plans: This will helps to
understand the major goals of SCC for
which they are targeting their customer.
This includes their marketing objectives.
 Knowledge about the competition: In
this stage SCC should work on identifying its
major competitors which can affect their
business.
Contd.