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Marketing Principles of Next PLC Assignment

   

Added on  2019-12-28

7 Pages2125 Words196 Views
MARKETINGPRINCIPLES

Table of ContentsINTRODUCTION...........................................................................................................................3TASK ..............................................................................................................................................3A. Marketing Principles of the business .............................................................................3B. Four Marketing Principles.................................................................................................4C. Techniques used in marketing the product or services......................................................4D. The stages of new product development...........................................................................5CONCLUSION................................................................................................................................6RECOMMENDATION...................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONMarketing Principle are the principles which are used for the marketing business bydifferent ideas and concepts which widen the process. In many business their use varieties ofmarketing principles in terms of optimizing the performance of the market to launch a productfor the successful business (Bearden, 2006). Marketing principle are the types of promotionalstrategies of the product in the market. Next PLC is a company is a British multinationalclothing, footwear and home products. It opens new larger stores in different countries whichalso acquires young women's fashion brands with huge collections and styles. This companyincludes home, garden and fashion. TASK A. Marketing Principles of the business Its the key word which is used to plan strategies to launch a product in the market.Marketing principles are the objectives of the company's efforts of marketing which develops asatisfying relationship with customers who benefits both the organisation and the customers.These are some of the efforts made by the organisation which serves a great role in the marketsociety. Its a task which brings revenue and profits hopefully for the organisation which areresponsible for the marketing. It is a type of mission to attract the customers by different logics.Marketing is a business area which mostly interacts with public which shows that how much thecustomers knows its product or the company. Next PLC is a big brand which provides greatrange in clothing (Hutt and Speh, 2005). There are different ways to introduce the product in themarket because the product is made for the use of the customer. This company can use a way oftime utility by buying a product when the customer wants to buy. The store manager of the foodstore can store the certain amount of foods until the prime season they are brought in the marketwhich makes the customers ensure about the food when ever they need or have desire to buy.Company should open the stores in such a place where there is crowd and it becomes convenientto the customer to visit the stores (Jobber and Ellis-Chadwick, 2012). The product should be ofreasonable price so that the customer can easily buy the product from the market is process builta good relationship between the brand which means the organisation and customer. Promotionsshould be more attractive so that the customers are eager to buy the product after the launch andadvice others to do the same, which makes the product selling high.

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