Tesco, a leading retailer, offers products and services to customers through various channels. The company analyzes customer behavior to understand their needs and wants, segmenting them based on demographics, psychographics, and behavioral characteristics. Tesco uses this information to develop targeted marketing strategies, ensuring that the right product is available at the right time and in the right place. The company also focuses on building customer relationships through loyalty programs and personalized communication. In addition, Tesco invests in digital marketing, social media, and online advertising to reach a wider audience. The retailer's efforts have led to increased customer satisfaction and loyalty, resulting in long-term sustainability.