Principles and Techniques of Marketing: A Case Study of Myprotein

Marketing Principles &
Techniques

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Diverse activities of marketing.............................................................................................1
1.2 Marketing Segmentation.......................................................................................................2
1.3 Marketing Mix......................................................................................................................3
TASK 2............................................................................................................................................4
2.1 Aim of Research and market analysis...................................................................................4
2.2 Market research methods......................................................................................................4
2.3 Market analysis tools & techniques......................................................................................6
TASK 3............................................................................................................................................7
4.1 Describe the methods used to e-market products & services................................................7
4.2 Explain how companies manage their online image.............................................................8
TASK 4............................................................................................................................................8
3.1 Market Analysis techniques to research the target market....................................................8
3.2 Interpret the findings of market research & analysis..........................................................10
3.3 Present findings in a team...................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
In dynamic market, business environment play significant role that analysis external and
internal factors that helps to get growth & success for a particular product & services. Marketing
relates to an information related to the communication of the goods and services of a corporation
throughout the global market. Marketing objective is to cultivate a favourable impression of such
offers and, therefore, it is extremely important for a business to maintain the same successfully
(Abtin and Pouramiri, 2016). The presented report based on principles and practices and for the
same, My-protein has been selected which is British online retailer based organization. The
company has been established on 2004 by my family and conduct activities in sports nutrition,
products and gym clothing where consist of supplements, protein powders, snacks, high protein
foods and vitamins. The firm has sold out product of Sports nutrition which are manufacturing
with natural things that used for longer period of time. The taste of product is effective and being
cold yet the firm is facing to market efficiency.
Every organisation set own long term and short term objectives. Along with, the
company wishes to increase the market existence as well as increase profit margin at the end of
the year. In this report consist of activities or marketing, segmentation, research methods,
marketing tools & techniques. Along with also cover internal as well as external analysis where
consist of SWOT and PESTLE analysis and concentrate on E-marketing and managing online
image efficiently.
TASK 1
1.1 Diverse activities of marketing
Marketing: It define to activities which are taken by an organisation to advertise and
encourage to customer to purchase their products & services. The term of marketing consist of
advertising, selling and delivering products to consumer as well as other business entities. There
are some activities are done by advertiser on behalf of an organisation. It is a effective operation
that is bringing out to present particular products & services. There are defined some activities of
marketing that done by the organisation such as:
Market Research: It is one of the major function of marketing department in which
conduct research for overall marketing activities. This is required to collect information about
market in regard of particular product of sports nutrition and follow trends, customer interest that
1

allows by retailers such as Aldi sell out those products which is demanding by customer to fill
gap between customer and company and satisfy them. To conduct proper research company
follow the research methods such as primary research and secondary research. These methods
help to collect all authentic information in sufficient period of time (Ahmed and Rahman, 2015).
Promotion: It is a most important part of marketing in which present products & services
in effective manner and attract to customer for purchase their products. In the context of
Myprotein sell out Sports Nutrition so they provide all specification in regard of goods and
services like how to use it and why would they buy. There are consisting of various
communication activities which will use for collect incentives to all stakeholders to make
products within organisation to satisfy retailers and users. All nutrition drinks of Myprotein
based on natural things and herbal ingredients. To promote their products they distributed free
sample in gym to people which helps to attract customers and increase profitability of a company
in certain period of time. The marketing promotion can make more revenues to an organisation
that can bears some cost that is to make Myprotein to be more costly in year by year.
1.2 Marketing Segmentation
The market segmentation is a term and approach that is applied by business entities in
order to recognise their target market. It is essential for every business to identify their target
market and which type of people mostly like their products. According to segmentation company
prepare effective marketing strategies and supports them in marketing efforts effectively. Such
as, the particular firm is necessary to determine different market segments that are likely to
impress by the business concern. Therefore, for Myprotein context mentioned different types of
marketing segments that are discussed below: Geographical: It is a type of marketing segment in which consist of market place that
divided as per geographical location. Various types of marketing strategies are developed
as per the firm and these are based on the customers. Such as Myprotein, they are
targeting those area where establish large number of school of UK that would be easier
for the organisation to target people easily for Sports nutritions (Berends and Halliday,
2018). Demographical: There are consisting of age, income, occupation and other demographic
elements. According to these factors, an organisation would be producing products that
could fulfil the demand of the particular segment. In respect of Myprotein, the customer
2