Marketing Analysis for Food Attraction Business Report

This report provides a comprehensive analysis of the marketing strategies employed by Food Attraction, a family-owned food manufacturing business in the UK. The report delves into the core principles of marketing, emphasizing its role in promoting products, increasing customer bases, and fostering brand awareness. It examines the diverse activities within marketing, including market research, customer profiling, segmentation, and targeting, highlighting their significance for business growth and customer satisfaction. The report then explores market segmentation, detailing how Food Attraction utilizes various segmentation methods such as demographics, psychographics, and behavioristics to understand its target audience. Furthermore, it discusses the marketing mix elements—product, pricing, placement, and promotion—and their application within the business. The report also investigates market research methods employed by Food Attraction, including surveys, qualitative interviews, and social media listening, alongside the use of tools like Google Analytics. The conclusion underscores the critical role of marketing in driving business success and attracting potential customers.

Marketing Principles
and Techniques

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
TASK 2............................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is known as the activities which is done in an organisation and this is basically formed
for promoting the products and services of the business and this also has the involvement of
advertising and the selling of products in business as this can increase the customer base of the
business. As this report is about Food attraction and this is the family owned business in UK and
this is a food manufacturing business and this involves various brands in it as this is run by the
family members in business. This report involves marketing and there segmentations and this
also has the involvement of marketing mix of business. As this also involves the market research
and this involves the methods of research and the tools which can help the business in analysing.

TASK 1
Marketing
Marketing is known as the process and this is done for gaining various external benefits in
business and this also leads in increasing the customer base of business. As this helps in leading
the customer relationship in business and this has the involvement of various factors which
completes marketing in business as this involves distributing, researching selling and promoting
of business products and services(Kartajaya, Setiawan, and Kotler, 2021). This is basically a form of
promoting the products to the society and with the development of growth strategies in business
as this also leads in increasing the sales and the impact in the marketing process of business. As
marketing is consider as the important part of business and this leads in increasing he brand
awareness and making the loyal customer base. This also leads in generating the traffic in
business for increasing the revenue sales of business and with the effective marketing strategy.
Marketing builds the trust and goodwill in business as this can enhance the customer loyalty in
business and impact in the promotion process of business. As this can also track the progress of
business and optimise the cost and resources of business at right time and right place.
Diverse activities
As for the better understanding of the marketing activities and this is done with the effective
management process if business in order to lead the business activity. As this is a concept and
this fulfils the customers’ needs and requirements effectively and can impact in the decision
making process of business. As this is also considered as an method which can identify the needs
and can also interchange according to the increasing f decreasing demand of the business
products and this can also increase the value of business for gaining business aims and objectives
in business(Deepak, and Jeyakumar, 2019). This is also an combination of the activities in business
and this also builds customer satisfaction in business and encourage the development process of
business and increase the potential of the customers according to the business and the customer
requirements. As in Food attraction there are various marketing activities can be involved for
gaining the better benefits in business and for the effective growth and increasing the customer
base of business. As the activities which is involves in it is marketing research as in this
collection of information takes place and this can lead in fulfilling the demand of the products
and services in business and this business is having an larges investment and also huge demand

for the product and services in business. Next activity which is involved is customer profiling as
this is the researching for the customer followed trend and requirements in society and make
changes and innovation in the company products accordingly and this is giving benefit to the
business and this is also increasing the satisfaction level of business(Green, and Keegan, 2020).
This is lead in reducing the cost of Food attraction in business and this lead in increased
profitability and productivity of business. Next activity is segmentation and in this all the
external parts of the business is allocated together for analysing the environment of business and
this can be done on the basis of demographic and this can directly impact on the customer
behaviours and income on the product. Last essential activity which is involved in marketing is
market targeting and in this market is being targeted and this is also focussing on the approach
and the potential market as this can lead to the better growth and development in the market and
industry and this can also be done with the new offerings(Hanson, and Kalyanam, 2020). These
activities are important to be performed in business as this leads to better benefit and growth in
business as this can increase the encouragement and sustainability in business.
Market segmentation
As market segmentation is known as the process of dividing the large markets into small units
and this can be done on the basis of similar characteristics and taste. This small using also
comprises the different interest of individuals and this can also market he effective market
segment and make it distinct to the another marketing segment of business. As this is divided in
small units as in similar market segments the customers reacts similarly to the each fluctuation in
market. As this can be segmented or distinguished in various parts and this can be done on the
basis of gender as this can also impact in the segmentation process(Graesch, Hensel-Börner, and
Henseler, 2020). Next age group as each see groups has different needs and requirements in
business and this is required to be fulfilled according to their interest. As this is also segmented
on the basis of income and occupation level. As this indicates the spending capacity of a
customer on the business product and services. As segmentation is also further divided in three
parts as first is psychographics segmentation as this is on the basis of lifestyle of the customers
and there added interest and value(Kumar, 2018). Behaviouristic is also one of the segmentation as
this comprises all the large groups into small parts and this involve the loyal and potential
customer base in business. After this geographic segmentation as this can classify it from various

areas and this can e one by using different strategies in business. As these all are also used as tool
in business and this can also identify the needs and requirements of business and fulfil the
demand and needs of business and this can also impact the business in modifying the changes
and offerings in business(Wirth, 2018). As food attraction also uses these tools and factors in
segmenting there market as this business has used it as an brand appealing and this has attracted
different groups of business and this is done by using the attractive and effective words and this
can impact in gaining various benefits and this can also increase the engagement f business for
the successful business.
Marketing mix
Marketing mix has various areas to consider and this can help the business in there marketing
plan as this has various clarification and this can impact in the effective marketing and this can
fix it by analysing various effect of business. As the important areas are described below.
Product
As this describes the products and the services given to the customers to fulfil their needs and
requirements. As Food attraction is selling high quality and fresh snakes to their customers as
these are fresh naan, chutney, sauce, pilau rice and chicken and with the different flavours. AS
his business has also developed a new product stowies and this is a pizza and this is an
promotional product of business(Tong, Luo, and Xu, 2020).
Pricing
As this business is keeping the competitive pricing method in business and this reflects the
customers willingness to pay for the product and services in business and this also use the value
based pricing in the market.
Placement
As this indicates the determination of the area of supplies in business and this can impact in the
premium quality products and this is also an warehouse of an physical store for storing he
products of business.
Promotion
As this is an important part of business and this can impact in the activities of business and can
also impact in the public relation and can set the budget accordingly and this can increase the

engagement and relationship of customers in business. As this business is using advertisement
method in business(Galak, and Kahn, 2021).
TASK 2
Market research
As there are various aims and objectives of market research and this can be done by analysing
various factors as this has the aim of fulfilling the needs and expectations of the customers and
this also involves the reaction of the potential customers and society towards the products and
services of the business and this can increase the evaluation of promoting the services and
products in business and this can also lead to the better improvement in business and this also
resolves the marketing problem and the gain various opportunities in business effectively with
the modification of the packaging and the promotional activities in business(Nunan, Malhotra, and
Birks, 2020). This also involves the competitive analysation of the products in market and can
impact in the purchasing and buying power of business. This can also impact in the marketing
problems and issue so the business and this can lead in taking the right decision and right
strategy on aloe in business. Different aims of market research conducted by the company Food
Attractions are mentioned below:
 Gathering maximum information about the customers.
 The problem faced by customers related to their product.
 Needs and requirement of customers in the market.
 The demand of specific products and services in the marketplace.
Marketing research methods
As there are various marketing research methods and few of them are used by Food attraction as
surveys are the most popular researching methods and this can be done by in personal, online,
mail and telephonic surveys. As focus group are the another method as this is done in the
discussion form and this can also be done by the fields trials as this can also give an better idea to
the customers in business (Ferrell, Hartline, and Hochstein, 2021).
Different methods of research can be included by the business for purpose of gather customer
data. These methods includes surveys, qualitative interviews, observations, competitive analysis,
focus survey and others. Among these methods, Food Attraction is using Survey method,

qualitative interview method as well as social media listening in their organisation. Explanation
of these methods are mentioned below:
 Survey method: It is one of the method used by the company that helps them to reach to
number of customer. These surveys can be conducted via mail, phone, in person and
online method and others.
 Social Media Listening: There are different user of social media who offer different
opinion on different topics that includes the products as well as the company. Through
this research, company identify the different topic of discussion among the customers and
analysing their requirement.
 Qualitative Interview: It is one of the methods used by the business that combine
different elements of focus group through one-on-one survey. In this, interviewer records
the response of the person and the also interviewee needs to give an in-depth answer.
Market analysis tools
As there are various marketing tools and this can help the business in gaining marketing
advantages in business and this also lead in performing marketing strategy effectively. As
Google analytics is one of the tool used by the business and this is used by the websites and this
can also make the online and complex track n business (Labanauskaitė, Fiore, and Stašys, 2020).

CONCLUSION
This report has concluded that marketing is an essential part of business and this can also
increase the customer base of business effectively. This is done for attracting the potential
customers in business and this can also lead in the endorsements for encouraging the business in
to effective part. As this can be done by various ways and this can also impacted by digital
marketing and this can increase the attention of the customers and can impact in maintaining the
relationship in business and can impact in the networking and increasing he engagement of
business.

REFERENCES
Books and Journals
Kartajaya, H., Setiawan, I. and Kotler, P., 2021. Marketing 5.0: Technology for humanity. John Wiley &
Sons.
Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.
Hanson, W.A. and Kalyanam, K., 2020. Internet marketing and e-commerce.(Student ed.).
Thomson/South-Western.
Graesch, J.P., Hensel-Börner, S. and Henseler, J., 2020. Information technology and marketing: an
important partnership for decades. Industrial Management & Data Systems.
Wirth, N., 2018. Hello marketing, what can artificial intelligence help you with?. International Journal of
Market Research, 60(5), pp.435-438.
Tong, S., Luo, X. and Xu, B., 2020. Personalized mobile marketing strategies. Journal of the Academy of
Marketing Science, 48(1), pp.64-78.
Galak, J. and Kahn, B.E., 2021. 2019 Academic Marketing Climate Survey: motivation, results, and
recommendations. Marketing Letters, 32(3), pp.275-297.
Nunan, D., Malhotra, N.K. and Birks, D.F., 2020. Marketing research: Applied insight. Pearson UK.
Ferrell, O.C., Hartline, M. and Hochstein, B.W., 2021. Marketing strategy. Cengage Learning.
Labanauskaitė, D., Fiore, M. and Stašys, R., 2020. Use of E-marketing tools as communication
management in the tourism industry. Tourism Management Perspectives, 34, p.100652.
Kumar, V., 2018. Transformative marketing: The next 20 years. Journal of Marketing, 82(4), pp.1-12.
Green, M.C. and Keegan, W.J., 2020. Global marketing.