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Assignment on Marketing Principles :Tesco

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Added on  2020-10-23

Assignment on Marketing Principles :Tesco

   Added on 2020-10-23

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Principle and Practiceof Marketing
Assignment on Marketing Principles :Tesco_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1SOSTAC model of marketing:....................................................................................................1TASK 2............................................................................................................................................1An evaluation needs to be undertaken of the effectiveness of the retailer’s current SOSTACstrategy currently used in the UK................................................................................................1TASK3.............................................................................................................................................2Different marketing strategy used by supermarket of UK:.........................................................2CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
Assignment on Marketing Principles :Tesco_2
Assignment on Marketing Principles :Tesco_3
INTRODUCTIONPrinciple of marketing define as in which the total activity is include such as transfer ofgood from the producer to the customer through advertising , storing and selling. Marketingpractices is the broad process which include the product design , development of the product ,promotion and customer services. TESCO is known as the supermarket of UK this company isthird largest company in the world. This company is is founded in 1919 by jack Cohen as agroup of market stalls. In this report, TESCO is known as the supermarket company but thiscompany is not established in Ethiopia. For the development of TESCO in the Ethiopia is used.SOSTAC model is focuses on moving or operate to supermarket of TESCO in Ethiopiacountry. In this report SOSTAC model is coved and evaluation of the retailer’s currentSOSTAC strategy currently used in UK. This strategy can be developed in international market.TASK 1 SOSTAC model of marketing:This model is define as the marketing model which is developed by the PR smith in1990s. SOSTAC model is considered as model which considered different strategy which can beapplied in various situations. This model considered SWOT analysis which help in get ready ofcampaigns of marketing. This model include 6 factors that is situation , objectives , strategy ,tactics , action and control(Wuwei and et, al., 2015). In term of expanding TESCO in EthiopiaSOSTAC model is explain below.1.Situation analysisFor generating a detailed marketing of TESCO in Ethiopia. There is different step isconducted. The first step is of situation analysis. This very important for an organisationascertaining where the organisation is relative to the competitors and wider environment. Inthere are many different tools which is use to conduct this audit and beginning macroenvironment.Macro environment:A most important tool of macro is PESTLE . This are variation of assessing the situationin which TESCO can be operated. In the political , economical , social , technological , legal andenvironmental factor is involved.1
Assignment on Marketing Principles :Tesco_4

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