Plan Marketing Mix for Two Different Segments in Consumer Market

MARKETING
PRINCIPLES

P 4.1 Plan marketing mixed for two different
segments in consumer market
 arketing mix approach can assist Vodafone UK business to
enhancement its existing products and services strategy to
different segmentation in consumer's marketplace
effectively.
 Product: Vodafone is current offering variety of different
types of telecommunication services in industry. Its
professionals need to classification of its telecom services
and internet vouchers for youngster and senior consumers as
well (Nooshinfard and Ziaei, 2011). Two different kinds of
products must be offered by its professionals to its
significant development.

 Price: Two different products which is, internet and calling
services, both must be given appropriate pricing for each one
in order to attract its targeted audience in market in effective
manner. Prices of both products should be affordable and
lower than its competitors in market. Which allow business to
increasing its market share.
 Place: According to marketing mix strategy of the business,
its professionals required to target appropriate place of the
state, where desired response can be gained from its existing
consumers in market. Online platform in one of the best
place, where the business can gain sufficient amount of
success. As per their targeted segmentation of internet and
calling vouchers, they promote them at the place efficiently
to gaining competitive advantages.