Halo Foods Marketing Strategy Analysis

This assignment delves into the marketing strategies employed by Halo Foods, a company specializing in ethical food products such as cereal bars, diet bars, and chocolate-covered snacks. It examines the 4Ps of marketing (product, price, place, promotion) and explores how Halo Foods adapts its strategies for international markets compared to its domestic UK market. The analysis also highlights the complexities and considerations involved in expanding a business globally.

Group B1
MARKETING PRINCIPLES

LIST OF TABLES AND FIGURES
Figure 1: Micro and macro environmental factors..........................................................................4
Figure 2: Marketing segmentation...................................................................................................6

INTRODUCTION
In every organization there are various departments and marketing department is one of
them. Marketing department of the organization is responsible for introducing new products and
services of the company among their consumers. Along with that sales and benefits of the
organization is mostly dependent on the marketing activities of the organization. Halo Foods is
considered as the leading producer of healthy snack bar in UK. It considered as a young
dynamic, young and ambitious business. The company is well known to provide cereal bars at
large scales all over the world. Organization provides different types of snack bars which are
liked by the consumers of the company and the cereal bars includes various nutrition’s in it like
protein, minerals, vitamins and high fibre. Company employs over 300 peoples and produces
over 200 million cereal bars every year (Halo Foods, 2015). The present report will discuss
about the various market research methods which helps the company to know about the interest
of millennial generations towards ethical food products. Report will also analyse the use of
different concepts like segmentation, targeting and positioning strategy of Halo foods.
TASK 1 Understand the concept and process of marketing
1.1 Explain the various elements of the marketing process
Halo Foods is considered as the biggest brand which provide cereal bars to their
consumers all over the world. The company has improved its business of cereal bars and makes
their own brand name by snoop its consumers. Marketing process of Halo foods is to promote
their new ethical product to attract millennial generations in large context. So, the factors of
marketing process are as follows:
Organizational Branding
Branding is helpful for the group to develop the personality of the business along with
their products and services. The brand image of the company shows various views of the
consumers about the organization. Brand only works when firm represent and behave in a
constant way within the market (Christopher.et.al, 2013). Halo Foods used various marketing
communication methods like advertisement and promotion to make their brand recognizable
among the peoples and especially for millennial generation peoples with respect to their new
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ethical food product. The product has no added substances and business has assured that it only
consist cereals in their bars.
In addition to this, it can be stated that customer value need to be referred effectively in
order to ensure about sustainable development. By having an application of methods the better
experience can be offered to customers. In order to have effective development of tools the
issues can be resolved. Tactics of marketing can also be termed as marketing mix in which
different elements are included i.e. product, price, place and promotion. Monitoring and
controlling is element in which every aspect of marketing is analyzed and reviewed in order to
gain the best results from the marketing process.
Recognition of consumer needs and requirements
Marketing process of Halo Foods includes identification of needs and requirements of
millennial generation customers and collection of all needs and requirements in a suitable way by
which the company makes its loyal customers. Millennial generation customers are always
looking for something new, ethical, better, faster and cheaper (Wilson, 2011). In order to do this,
Halo Foods find some new and innovative ways to produce a new type of ethical food also it is
full of nutrition which are always desired by the peoples of Y generation.
Targeting consumer wants
The organization analyzes and understands the current market in which they recognize
needs of Y generation peoples and makes a successful marketing campaign in which they
produce ethical food for the consumers. Halo Foods also considers all the aspects regarding
product marketing and presently available materials in the marketplace. Along with them, Halo
Foods also uses an unusual customer drive sales strategy in market to attract target consumers to
purchase new ethical food (Christopher.et.al, 2013). This strategy is very essential and helpful
for the organization and it should also be used as a method to improve the profit rates of the
business. This strategy is not only beneficial for the organization but is also in the favour of their
consumers.
1.2 Evaluate the benefits and costs of a marketing orientation for Halo Foods
The organization should develop their products by using both product oriented approach
and marketing oriented approach. In marketing oriented approach, the company replies as per the
needs and wants of the consumers and the organization makes its decision as per the needs and
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wants of their customers of Y generation rather than the correct thinking of the firm for their
consumers (Kumar.et.al, 2011). There are mainly five sets of market oriented approach i.e.
product concept, concept of production, selling concept, concept of marketing and societal
marketing concept. Each concepts is associated to social marketing concept and these concepts
are considered as the most common and most advanced practices that are used by most of the
businesses.
Generally, most successful businesses follow the market oriented approach. This
approach takes several benefits and costs to Halo Foods. Following are the benefits of market
oriented approach.
 Customer centric: Marketing orientation is a customer centric process and Halo Foods
mainly concentrates on demands and needs of their Y generation consumers to provide
ethical food products to them.
 Addressing demand: Halo Foods always responds as per the demands of their customers
and strives hard for accomplishing their needs and requirements according to their
demands.
 Making customer benefit: The process of making customer benefit is useful for Halo
Foods to make value of buyer which increases consumer loyalty and regular shopping.
 Reasonable competitive advantage: Halo Foods always develops their products and
services that are grounded on requirements and needs of the customers and company also
ensures that they offer full use of products and services which provides them competitive
edge over its competitors.
Marketing process is used to enhance productivity of the organization. Total cost of
marketing is connected with the delivery of goods and services to their customers (Alrubaiee and
Al-Nazer, 2010). Marketing cost includes the expenses that are associated with rearranging title
of products to the consumers. There are different types of costs like sales promotion, web, public
relations, direct marketing and advertising.
 Halo Foods use direct marketing procedure, for instance, company mails out a letter
regarding to its upcoming ethical food product to their passionate purchasers.
 Halo Foods utilizes several channels for advertising their ethical food product like
cinema, magazines, TV and newspapers.
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 Nowadays, Halo Foods promote their food products through internet. Even organization’s
website provides all the necessary information about the particular product of the firm.
It has been witnessed that application of orientation values might enhance the cost of overall
operation. By having a consideration of values overall performance can be advanced but at the
initial level the costing factor will also get impacted in negative manner. After some time and
consideration of standards the cost can be controlled for long term period. Marketing cost
includes the expenses that are associated with rearranging title of products to the consumers.
TASK 2: Be able to use the concepts of segmentation, targeting and
positioning
2.1 Macro and micro environmental factors
Figure 1: Micro and macro environmental factors
(Source: Background to PESTLE analysis, 2014)
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Every organization carries out their operation in a particular environment. The business
environment is classified in two types’ that are macro and micro environment (Aragay.et.al,
2011). Both of these environments have huge impact on marketing decisions of the
organizations.
Micro environmental factors
These are the factors that are close to the business and have essential effect on the
activities and success of Halo Foods.
 Customers: Consumers are considered as the main element of the organization and Halo
Foods attracts Y generation customers by providing them excellent products and services
according to their spending habits and command in their loyalty.
 Suppliers: Suppliers are considered as another essential aspect and if the organization has
improved their supply chain then the company is able to achieve competitiveness and to
provide quality products to their consumers (Aragay.et.al, 2011).
 Shareholders: They are important for business development of the organization and it is
crucial for managing good relationship among shareholders. It helps out company to
ensure higher benefit and long term success of the business.
 Competitors: Halo Foods possess varied set of competitors; hence it is essential to focus
for the organization to stay alert about the activities and products of the competitors.
Macro environmental factors
These factors have wide scope and are not in the control of an organisation. It has long
lasting impact over the business operation.
 Economic environment: This environment covers buying and spending capabilities of
the consumers. With the change in income level, more of customers get attracted towards
it that aids in enhancing its sales volume. Further, economic growth and positive
exchange rate helps the company in enhancing its sales volume.
 Technological environment: Technological factors include latest and innovative
technology, machineries and systems (Giljum.et.al, 2011). Halo food uses latest
technology and mechanism for developing nutritional energy bar. This helps in optimum
utilisation of resources.
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 Political environment: It includes laws and regulations of local and national
governments and different political parties. Halo Food fulfils the norms set by ruling
party and also adheres to legislation related to hygiene and industry standard. This helps
the company in gaining support from regulatory bodies.
 Social Environment: With the changing needs and buyer behaviour, Halo Food is able to
market its products with ease. Customers are now more conscious about nutritional food
and it certainly helps the company in boosting its sales volume. From this, overall market
share of company gets increased.
Figure 2: Effect of Environment on Marketing Decisions
(Source: Tutorials point. 2017)
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2.2 Propose Segmentation Criteria
Figure 3: Marketing segmentation
(Source: Ahmad, 2014)
Halo Foods has large range of cereal bars, diet bars and chocolate enrobed snack bars
according to different types of consumers. In this respect company segments the entire market in
several sections by considering various factors.
Halo Foods uses demographic segmentation strategy in which the organization targets the
customers according to their age. Company has several cereal bars for various peoples of
different age group and it has been offered to them as per their taste and preference. The main
targets of Halo Food are peoples of millennial generation who are inclined majorly towards
ethical foods (Wedel and Kamakura, 2012). In this respect, organization can develop a special
nutritional bar which is coated with chocolate along with nuts and cashew. This will aid in
gathering the attention of kids and customers of other age group. This set of product will help in
competing with prominent chocolate company as well namely Cadbury, Nestle, etc. Business has
been offering special nutritional bar which is coated with chocolate along with nuts and cashew
that has nutritious cereals which helps to attract Y generation peoples as they are interested in
ethical brands and products. Even it has been seen that they prefer to select healthy options such
as organic food despite of strong economic situations.
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Hence, it is essential that company must focus on behavioural segmentation in order to attract the
customers on the basis of benefits. Through this, the company can able to market the product on
the basis of nutritional value of products which will help Halo Food in increasing its sales
volume. From behavioural segmentation, parents of small kids will also have influenced to
purchase the nutritional bar for their kids instead of chocolates. This will prove effective for the
company and results in boosting market share.
2.3 Choose a targeting strategy for a selected product/service
Every organization should follow different targeting strategy like concentration or niche
marketing, differentiated or selected marketing and undifferentiated or mass marketing. Halo
Food has new special nutritional bar coated with chocolate and nuts which possess high
nutritious cereals. This product is considered very essential for the company as they want to
target peoples of millennial generation who are only interested in eating chocolates with high
nutritional value. In this context, company need to adopt undifferentiated marketing where it
aims to attract kids and other age group customers who are keen to purchase nutritional kids.
Majorly kids and girls will be focused for this product as these set of customers purchase
chocolate, hence by targeting them, company will able to boost the sales. Also, it will influence
parents as well to buy these nutritional bars for their kids. So, this innovation is helpful for the
organization as they could attract large number of peoples for their new ethical product.
Company uses four different areas like health, interest, quality of product and easy access. The
targeting strategy of organization is mainly based on concentrated targets of Y generation
peoples which are interested in nutritional chocolate. Company has the plan to make a special
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chocolate bar which consist of special cereal without any additional substances which improves
the marketing of the organization and also increase their profit in the market.
Different types of food products can be also be taken into account so that long term
sustainability can be attained. It has been noticed that by having an application of such values the
issues can be resolved in desired manner. By offering such delicate and expensive products the
company can set out unique image in the market. Along with this, it also assist in gaining
competitive edge in the market.
2.4 Buyer Behaviour
Consumers buying behaviour is defined as the procedure which includes mental and
emotional mindset of peoples and the clear behaviour of consumers through buying, searching
and consumption of products and services by customers. Marketing activities of company
normally depends upon the buying behaviour of the customers. Halo Foods is completely
influenced with buying behaviour and the company uses different aspects for consumer
satisfaction like cultural, personal, social and psychological needs. Company has to accomplish
all these needs and requirements of the targeted consumers which are the peoples of millennial
generation. The company has to fulfil their demand and needs by providing them special
nutritional bar with chocolate. Since, Halo Food is focusing on developing nutritional chocolate,
it needs to market on the basis of benefit so that customer perceive it as a valuable product. With
this, customer will be ready to buy the products at higher price also as it will be perceived as
nutritional products. From this, bargaining power of customers get decline and aids Halo Food in
boosting its sales volume.
Buyer behaviour of the high end and royal customers affects the whole marketing activity
of the Halo Food and hence it is essential for the company to manage it effectively. Under these
segmentation criteria, factors that will be affecting marketing activity will be social factors which
include status and personal factors that include lifestyle, occupation and personality. It means the
customers who like to eat chocolates will be focused towards buying of product. If customer’s
perception is different than it might affect the overall outcome.
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2.5 Positioning Strategy
2.5 Propose new positioning for a selected product/service
Positioning is used to found the individuality of service and product in the eyes of the
purchasers. Positioning strategy is essentially influenced by several variables which are related to
requirement and motivation of the consumers and also by the competitor’s activities. Halo Foods
uses a price differentiation positioning strategy in which the organization provides ethical food
products to the consumers at affordable prices. This will helpful the organization to provide
better convenience and larger coverage along with the ethical food products. In order to have
effective positioning of new product the business firm need to focus on different methods of
communication. It will assist in creating brand awareness and lead business firm to impressive
level of success. If business firm is not considering key objectives properly according to
customer needs then positioning might get affected. Use of promotional tools is also beneficial in
order to have better positioning in the market.
Halo Foods always provides fresh, quality and innovative cereal bars which fulfil the
expectations of their consumers which obtain these snack bars to obtain energy. Company
mainly aims to attract the peoples from Y generation and provide them quality food product
which is desired by them.
TASK 3 Understand the individual elements of the extended marketing mix
3.1 Explain how products are developed to sustain competitive advantage
Nowadays, every organization is adopts innovative and new techniques to achieve
competitive advantage in the market. Like every organizations, Halo Foods have been competing
with different snack bar organizations. Product development is considered as most important
strategy for any organization to achieve sustainable competitive advantage (Grant, 2015). Halo
Foods should develop their ethical food products in which the peoples of Y generation are
interested.
Process of product development could conduct in two same manners, one way is
associated with product design, creation of new thoughts and ideas and detail engineering. It is
very essential for Halo Foods to regularly improve their ethical food products to attain
competitive advantage. Market research is also important for the company to indentify and carry
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key information from market for their business development. In market research, there are
various factors like social, environment, legal, retail, economical and technological and many
other factors which are affect the success of the company in the market (Grant, 2015). Firm
could improve their products as per the requirements and needs of the customers which are from
millennial generation and wants ethical food products. After process of product development, the
organization has to set the cost of product according to the integrity of product. In addition to
this, changing consumer needs demands some sort of change from every marketer especially in
food and beverage sector. The brand can offer different flavours in the chocolate. It is significant
to consider customer taste significantly so that long term goals and objectives can be
accomplished. Moreover, improvement in quality by having different testing of raw material is
also significant. Such kind of values will improve the competitive advantage and lead business to
impressive level of success.
3.2 Explain how distribution is arranged to provide customer convenience
Halo Foods sells their cereal bars by various suppliers and distributors. Organization’s
main distribution channel is considered as the grocery retailers, hypermarkets, supermarkets,
convenience stores, store-based retailing, direct selling, health retailer and internet and they all
distribution channels are responsible to obtain and provide their product in the market. Halo
Foods is considered as the leading producer of healthy snack bar in UK. It considered as a young
dynamic, young and ambitious business. The company is well known to provide cereal bars at
large scales in all over the world.
Halo Foods uses effective distribution strategy which is helpful for the organization to
develop a strong market share globally in food market. The company has an intensive
distribution process which is considered as a credit for Halo’s marketing department. The
organization utilizes appropriate location for product selling and to attract their consumers. In
addition to this, organization develops a multi-format strategy to provide better and convenience
services to their consumers at proper place by professionally trained and employed peoples
(Mujtaba and Patel, 2011). Halo offers cereal and snack bars with excellent services in their
restaurants for customer convenience and to satisfy them in a proper manner.
In addition to this, organisation must carefully identify the prominent sources of
distribution networks prevailing in the market. In the retail industry, the brand also needs to
focus on store locations, layout and merchandising. By having a coordination with local
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chocolate providers the business firm can easily meet key goals and objectives. Supermarket
stores can be set out in order to have appropriate distribution. Direct sales is also critical option
which can be referred by management.
3.3 Explain how prices are set to reflect an organization’s objectives and market conditions
Price is referred to the amount of money that is charged for a product or service lay down
to a consumer by an organisation. It is a complete amount that is paid by the buyer to acquire
value from a particular product and service. Pricing strategy of Halo Food mainly aims to
improve their market shares in fast food industry (Chung and Li 2013). In addition to this, the
organization uses various pricing strategies like promotional pricing, penetration pricing, product
line pricing and value pricing.
 Product line pricing: Product line pricing is a unique strategy that is used by Halo which
falls on different snack bars of the company. In this type of strategy there are various
range of products and services that is reflected on the products profit.
 Penetration pricing: Halo Foods also initiated a campaign of penetration pricing in
which they acquire numerous market shares in cereal bars industry by selling ethical food
products to their customers.
 Value pricing: It is considered as the new and advanced concept of pricing strategy
which is used by Halo. In this strategy, the organization offers various ethical food
products as per their requirements and needs of the customers of Y generation.
 Promotional pricing: Halo is using promotional pricing strategy for the organization
(Chung and Li 2013). All the promotion methods of the organization should be seen as
large banners that are draped on different buildings.
In addition to this, it can be stated that application of product line pricing is beneficial for
organisation so management need to consider it in appropriate manner. It has been noticed that
application of pricing strategy is appropriate and it helps in attracting more customers. Company
will endorse high level of promotion by endorsing expensive celebrity so that they can able to
make quality image in the eye of target customers and society.
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3.4 Illustrate how promotional activity is integrated to achieve marketing objectives
Promotion is considered as one of the most important part of marketing mix and there are
different types of promotional activities like public relations, advertising, personal selling and
sales promotion. It is important for the marketing department of Halo to integrate their
promotional actions for achieving marketing objectives by providing ethical food products to
peoples of Y generation (Jeston and Nelis, 2014). Organization also uses some other promotional
strategies like coordination, consistency, repetition and reach.
Marketing department of Halo expends lots of money for advertisement of their snack
bars and ethical food products and to convey their message to the customers. There are several
mediums of advertisement which are used by organization for promotion of their products like
websites, TV, city transports, newspapers, social media and magazines. Company is also using
personal selling of their products such as message, telemarketing, correspondence and individual
gathering which is consider as another effective promotional activity for the business. Company
mainly uses social media and internet which are used by Y generation peoples and these medium
are helpful for the company to provide information about their new ethical food product.
Furthermore, sometimes Halo Foods also offers different sales promotions to their customers for
promotion of their products and services.
3.5 Analyze the additional elements of the extended marketing mix
The extended elements of marketing mix are defined as the combination of factors that
forms a plan for selling of product. It is a development on marketing mix of product, place, price
and promotion by adding additional elements that could affect the success of a promotion plan
(Powers and Loyka, 2010). The three new added elements of marketing mix are people, process
and physical evidence.
 People: The management and employees of the organization are responsible for
marketing activities. They are responsible to represent organizational culture to their
consumers and outsiders by using their services, products and marketing reports. HRM
department of Halo Foods is responsible for employing dynamic staff members for all
departments and especially for marketing department of the organization (Jeston and
Nelis, 2014). Dynamic staff members effectively promote products and services of the
organization to their consumers and deliver better services. HRM department will
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facilitate coaching, training and mentoring to improve the knowledge, skills and
efficiency of the employees. In addition to this, it can be said that training need to be
offered regarding nutritional bar so that production can be advanced effectively. Along
with this, information need to be shared with members regarding special nutritional bar
which is coated with chocolate along with nuts and cashew.
 Process: Various processes and systems are to be followed to conduct marketing
activities like service delivery, uniformity of offering and service consumption
(Lovelock, 2011). Marketing management of Halo Foods should be concerned about the
efficiency and complexity of these processes otherwise marketing message of the
organization should not be reached to the targeted consumers and to provide them with
ethical food products. Special nutritional bar which is coated with chocolate along with
nuts and cashew production needs specific process so that goals and objectives can be
accomplished. Moreover, new tools need to be employed according to needs of product
so that long term sustainability can be taken into account. Physical evidence: It involves delivery of service, facilities and infrastructure. Service of
the organization should be delivered in fast and friendly ways (Powers and Loyka, 2010).
It is necessary for company to focus on taste of special nutritional bar so that customers
can take better advantages. It helps in leading business towards impressive level of
success.
TASK 4Be able to use the marketing mix in different contexts
4.1 Plan marketing mixes for two different segments in consumer markets
Marketing mix is considered as an important tool that is used to market the products and
service of the organization. The marketing mix refers to those elements of marketing strategy
which are designed for an organization to meet the wants and needs of the consumers. There are
mainly four elements of marketing mix product, place, price and promotion (Powers and Loyka,
2010). In order to meet the requirements and needs of the customers and to form an efficient
marketing mix, Halo Foods must produce right product, makes it available at right place, at right
price and let the consumers know about the products through promotion for attracting peoples of
Y generation.
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Product
The organization knows that the food items that are available on their menu will differ in
popularity. Their capability to make profit will differ at various points in their cycle. The
organization understands the needs of Y generation peoples and provides them ethical food
products as per their needs and wants.
Promotion
All kinds of marketing communications are been covered in promotion factor of
marketing mix. Advertising is considered as the most employed method which is used by Halo
Foods. Advertising is conducted on different mediums like radio, TV, cinema and online. For
example, organization can make use of online marketing and social media to attract Y generation
peoples as they remain active on internet and social media sites.
Place
Outlets of Halo Foods are evenly increased throughout the regions for making the
services of the organization easily accessible for the customers (Lovelock.et.al, 2014). Drive
through and drives in options are useful for Halo for further convenient for their consumers of Y
generation to provide them ethical food products.
Other than this, company can also focus on college going students, different food
products can be offered to them so that long term sustainability can be attained. Pricing of
product will be low in order to attract more and more employees so that better outcome can be
attained in desired manner. Along with this, use of different methods like social media and other
promotional tools also assist in meeting key goals and objectives. Use of television advertising is
also beneficial for organisation to consider so that better opportunities can be provide.
4.2 Illustrate differences in marketing products and services to businesses rather than consumers
Various business have different types of services and products. Organization improves
their services and products as per market demands. The quantity of consumers in the market is
almost similar. Service is defined as something which is intangible whereas product is tangible.
A product is considered as much easier as compared to a service as after marketing and trading
of product there remains something which is tangible to be seen by the consumers of Y
generation for their satisfaction but in services it is not possible as they are intangible. Usually,
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marketing of service and product is mainly concentrated on elements of marketing mix namely
product, place, promotion and price (Wedel and Kamakura, 2012). Halo foods analyze the main
demand of their consumers to find a new product which could respond according to the market
demand.
Initially, Halo Foods concentrates on their strengths and also removes the weaknesses of
their marketed products to develop existing or new products to meet demand of the consumers as
it is possible. After that, organization concentrates on pricing factor in marketing of product as
the price should be set to match the buying power of targeted customer group of Y generation.
Halo understands the nature costs of selling their cereal bars (Alrubaiee and Al-Nazer, 2010).
After that, organization focuses on place as product marketing is been carried out through
different channels of distribution to deliver and vend the products to their consumers. At last,
Halo promotes their products to influence consumers and motivate the sales of the organization
in short term.
On the other hand, a service is considered as the action which is provided to the
consumers by the organization. Service marketing is basically using 7P’s of marketing mix that
is extended from 4P’s by including process, people and physical evidence. It is essential for Halo
Foods to hire suitable peoples or staff members (Amor, 2014). Hiring and training of staff
members have good effect on the image of the organization, so company provides training to
their employees as most of consumers will judge the excellence of services from the staff
members of the organization. Thus, Halo Foods hire the employees that have good interpersonal
and communication skills.
4.3 Show how and why international marketing differs from domestic marketing
In domestic marketing organization is selling their products and services in the local
financial marketplace. It deals only with a single set of economic issues and set of competition.
There is no issue of language in local market and interpreting and obtaining data on trends of
domestic marketing and demands of customer is faster and simpler to do (Turnbull and Valla,
2013). On the other hand, international marketing is the selling of services and products to
customers in various countries. International marketing is very difficult and needs huge quantity
of financial resources to establish business internationally. There are various differences among
domestic and international marketing and they are as follows:
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 Scope: International marketing has more scope for business expansion of organization as
compared to domestic marketing.
 Obstructions: International marketing has more obstruction to face as compared to local
marketing. In international market, Halo Foods has to compete with many other
competitors and also has to follow various rules and regulations of countries in which
they operate. .
 Profits: Profit margins of international marketing are very high. Whereas in local
marketing the profits margins are low for ethical food products.
 Political relations: It is essential for the organization to have good political relations to
maintain international marketing but in local marketing it is not essential for organization
to maintain good relations with political parties (Cavusgil.et.al, 2014).
 Offering of engineering: Both marketing are using advanced and modern innovations
but international marketing utilize most advanced and latest innovations in technology.
FACTORS
INTERNATIONAL
MARKETING- Halo Foods DOMESTIC MARKETING-
Halo Foods
AREA OF OPERATION Mostly in all the countries UK
ECONOMIC CONDITION
Down in most of the country
because of economic crisis
Number 1 Company with
great performance
MONEY EXCHANGE
RATE
Different currencies
according to country
Pound (GBP)
RISK High due to competition Very low risk
LABOR
Very difficult to find skilled
labor
Labor is available easily
SOVEREIGNTIES
Has to follow various policies
rules according to countries
Very less restrictions
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CONCLUSION
The report has showed that elements of marketing mix are very essential part of an
organization which helps in making marketing strategy and it is also important for the
organization to apply their marketing conception successfully. It has identified that Halo Foods
has large range of cereal bars, diet bars and chocolate enrobed snack bars according to different
types of consumers. Marketing team of Halo Foods had carried out analysis of market and
provides information to research and development team to improve their fast food products as
per demands and needs of the customers. Report has also identified targeting, positioning,
segmentation and pricing strategy of Halo Food. Furthermore, it has indicated that organization
decides the price of products according to the customer segment which is considered as Y
generation peoples as to make sure profits for the organization by providing them ethical food
products.
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