Marketing Process of Zara

Added on -2020-02-12

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Marketing EssentialUniversityMarketing EssentialByDateNameLecturer’s name
Marketing EssentialContentsTask 1..........................................................................................................................................................3The key roles of Marketing......................................................................................................................3The roles and responsibilities of marketing related with H&M...............................................................4Task 2..........................................................................................................................................................6Marketing Mix.........................................................................................................................................6Task 3..........................................................................................................................................................9Marketing plan........................................................................................................................................9References.............................................................................................................................................11Page 2 of 12
Marketing EssentialTask 1The key roles of MarketingEvery business needs its products to reach every single customer in the market. It can be said thata business will be effective at that point of time when it reaches the customers’ mind. It means the products of the business must reach the minds and the concerns of the customers in order to be effective in the field of business(Marens, 2016). H&M is a popular retail business and have over 1500 branches in 28 different countries. The best turnover of the company was in 2007 when the whole retail industry was going down. The roles of the marketing in this scenario are very effective in the business field; the roles are as follows,Helps the product to reach the customersThere are several of customers in the market for whom the business generates the products. It can be said that the products of the business must reach the customers and marketing is the best way to do it. The customers who are willing to have the servitude of the business must know about the products specifically in order match them with the criteria of the customers(Venkatesanand Kumanan, 2010).Helps to find the target audienceThere are many target audience in the market based on whom the products are mainly generated. H&M is a retail business by its nature so it has to find those customers in the market who has demands in the retail goods. It will help the business to know the exact criteria and demand of the customers and depending on which they will be able to produce the products.Page 3 of 12
Marketing EssentialHelps to know about the pros and cons of the productsIt means the advantages and the disadvantages of the products are mainly known by marketing. The process of marketing is mainly done by reaching the customers. After visiting the customers the feedback about the products is taken and depending on which the company decides to make effective changes in the products and it helps the company and the products to be effective in the market scenario(Informing an effective response to climate change, 2010).Helps in future growth of the companyH&M has been a renowned company where the marketing process has put several effects. Even now, the company is trying to boost up their performances in the market in order to expand the business field. Proper marketing can help them in an effective way and it will help the products to be effective in the market field as well(Top 300 careers, 2008).The roles and responsibilities of marketing related with H&MH7M is a renowned company which started its business from Sweden and now there are several branches of the company in many parts of this world. The business has reached the success because of maintain some formal rules and regulations of the market. The business sector of the company is retail sector where there are different products starting from footwear top clothes andthe products are very much in touch with the daily life of the customers. In this scenario the company has used the marketing strategies very effectively in order to be effective. The use of marketing for H&M can be elaborated in this way,Pricing strategyPage 4 of 12

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