Marketing Processes and Planning for Morrison's Supermarket

Process and planning
COMPANY NAME: MORISON

Introduction
 Marketing process is a series that allows the organization to analyse the problem of customer,
identifying the opportunities for the market, creating marketing materials so that it can reach to the
target audience
 The report is based on Morrison's supermarket, which are very popular in UK. The part one of report
consists of role of marketing with its operations included in different areas.

Information of the competitors
 Morrison's is the super market company that
works as one of the leading companies running
within UK markets.
 This company is known for producing large
number of manufacturer.
 The food includes freshly baked bread and
seafood along with varieties of chilled food and
meat products.
 Competitors of Morrison's include Sainsbury,
Tesco, Tops market and other supermarket chains
that work under UK grocery and food industry.

Marketing strategies and consumer
opinions
 Social media outreach: Social media has
become a big deal in current market and a
major trend followed by every other company
in the industry
 In- store events: Such advertisements are
used to inform customers regarding several
promotional offers in specific areas related to
the store.
Social
media
outreach
In- store
events