This report analyzes the roles, responsibilities, and competencies required in marketing, the interrelationship between marketing and other departments, and the internal and external factors that influence marketing functions. It also compares the extended marketing mix of Uber Eats with Just Eat and evaluates the marketing strategies and tactical approaches adopted by Uber Eats and their contribution to the success of the organization in meeting their overall business objectives.

Discover Uber Eats' marketing strategies and success factors through a case study analysis.

Marketing Processes and Planning: Uber Eats Case Study

Unit 2 Marketing Processes and Planning - Desklib

This report discusses the marketing processes and planning for Uber Eats, including market trends, roles and responsibilities of marketing, interrelationship with organization vision, mission and purpose, and effective marketing strategies. It also includes a market plan and media plan for the organization.

Professional Development

Unit 2 Marketing Processes and Planning

This report provides an in-depth analysis of the marketing processes and planning for UBER Eats. It explains the concept of marketing and marketing operations, the role of marketing in the wider organisational context, comparison of marketing mix of UBER Eats and Just Eats, development of marketing plan and media plan for UBER Eats. The media plan includes recommendations and rationale for selected media activities that meet budgetary requirements and objectives of a marketing campaign brief.

Marketing

Data Science and Big Data

Marketing Processes and Planning for UBER Eats

This paper explores the marketing processes and planning of Uber Eats through a case study. It discusses the responsibilities of marketing, the interrelationship of marketing roles with other departments, and the importance of organizational relationships. The paper also compares the application of the 7Ps in the strategic marketing process that supports business objectives.

Business Development

Finance

Design and Creativity

Languages and Culture

Marketing Processes and Planning: A Case Study on Uber Eats

This report discusses the marketing plan for Uber Eats, including current market trends, interrelation with other departments, and strategies for increasing market share. It covers the roles of marketing, skills required for success, and the interrelationship between marketing functions and other departments. The report also analyses the internal and external factors that influence marketing functions and compares the marketing mix of Uber Eats and Just Eat. Finally, it provides a marketing plan for increasing market share and recommendations for the company.

Developing a Marketing Plan for Uber Eats

This document discusses the importance and value of marketing in the hospitality industry, specifically focusing on the roles and responsibilities of the marketing function in Travelodge Hotel. It also compares the marketing mix strategies of different hospitality organizations. Find study material and solved assignments on hospitality marketing essentials at Desklib.

Unit 2 Marketing Processes and Planning - Desklib

Unit 2 Marketing Processes and Planning

Marketing Processes and Planning for UBER Eats

Marketing Processes and Planning: A Case Study on Uber Eats

Developing a Marketing Plan for Uber Eats

Hospitality Marketing Essentials

=Marketing Planning and Processing Assignment 2022

Unit 2 Marketing Processes and Planning - Desklib

Unit 2 Marketing Processes and Planninglg...

Marketing Processes and Planning for UBER Eatslg...

Marketing Processes and Planning: A Case Study on Uber Eatslg...

Developing a Marketing Plan for Uber Eatslg...

Hospitality Marketing Essentialslg...

=Marketing Planning and Processing Assignment 2022lg...

Unit 2 Marketing Processes and Planning

Marketing Processes and Planning for UBER Eats

Marketing Processes and Planning: A Case Study on Uber Eats

Developing a Marketing Plan for Uber Eats

Hospitality Marketing Essentials

=Marketing Planning and Processing Assignment 2022