Career Research Report on Marketing as a Profession and Job Opportunities

CW-1 CAREER RESEARCH
REPORT

Table of Contents.
INTRODUCTION ..........................................................................................................................3
Aanlyse the meaning of marketing as a profession and it's trends..............................................3
Skills and knowledge required in this career...............................................................................4
Evaluating why this profession as a job opportunity is important for me...................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7
APPENDIX......................................................................................................................................8

INTRODUCTION
The report will help to identify my dream job after graduating. In this research I will
discuss in detail about the marketing as a career. Marketing is a process of selling and promoting
the goods or services which in modern era also includes the online advertisement and market
research (Sozuer and et.al., 2020). The research will analyse and elaborate the trends that are
happening in the marketing career due to the innovative technologies and impact of
globalisation. It will further describe my personal skills with that of knowledge & expertise.
Lastly, the case study will evaluate an appropriate vacancy in this profession and explain why it
is an important opportunity?
Aanlyse the meaning of marketing as a profession and it's trends
With the globlisation it brings new opportunity in the field of marketing. Earlier, there
were limited methods to promote awareness related to the brand of the company but with the
help of technological changes businesses and organisations are able to advertise their products
nationally as well as internationally (Rust, 2020). This could be only possible with the aid of
marketing professionals. Marketing career witnessed a boom in the recent events even after the
outrage of Covid-19 pandemic. This industry pours a large number of job opportunities which
could be identified in different roles. Marketing particularly as a field inspired to pursue as a
career because of it's wide technological changes using internet as a prime element. There are
various roles in this career such as social media manager, marketing specialist, SEO specialist,
web producer, web content writer, media buyer, brand manager, advertising coordinator, digital
marketing manager, public relation manager, e-Commerce manager etc. and among all these
Social media manager is the most successful job role in this regard.
To be eligible to become the social media manager the top MNC's prefer the candidates
to have a bachelor's or master's degree in business management, digital marketing, media &
communication and public relations makes them deserving individual's for the freshers job.
There are many certifications which provide an edge to the candidate against the opponent such
as HubSpot Academy Social Media Certification and Hootsuite Social Marketing Certifcation.
The Social Media Manager includes various job roles which are community manager, marketing
executive, media analyst, media strategist, media planner etc. which required soft and hard skills
which plays an additional quality for the candidates.