Roles and Responsibilities of Marketing in a Wider Organizational Context

Marketing Essentials

Table of Contents
 Introduction
 Roles and responsibilities of marketing
 Roles and responsibilities of marketing in a wider organizational
context
 Conclusion
 References

INTRODUCTION
Marketing refers to the different actions which the organizations
undertake so that they are able to promote their goods and services. This
presentation will focus on the various roles and responsibilities of
marketing function and their relation within a wider organizational
context.

Roles and responsibilities of marketing function
In an organization, the marketing department is required to play some
specific roles and responsibilities. These are explained as follows in the
context of Cadbury-
Meeting consumer needs and wants- There are different types of
needs and wants which a consumer may have in the market. Thus the
requirement on the part of marketing department is to make sure that
these are identified effectively.
Sustainability of the organization- In an organization, the focus of the
managers has to be on sustainability. This is required so that they are
able to ensure that a strategic advantage is gained over the competition
in the market by applying appropriate strategies.