Marketing Project

Marketing Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Background of Ford motor company..........................................................................................1
Promotional Mix and Activity of Company................................................................................2
TASK 2..........................................................................................................................................11
Marketing Theories...................................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing signifies business processes that help in improving relationship & also focus is
on satisfying user by exchanging value. It is a process that involves examining, advertisement
and also promotes products and services. In this project, the Ford motor company is undertaken.
It is American International automaker and it’s headquarter is in Dearborn, Michigan, U.S. This
company was founded by Henry Ford in year of 1903. In present assignment, there is a
discussion regarding policies of promotion mix that is undertaken by organisation during
particular phase of time period. The promotional mix is useful in promoting goods and services
by adopting various methods like internet, media, public relation and many more. In this report,
there is a discussion regarding various models that helps in connect with user such as AIDA &
communication process. Promotional mix is considered as effort & contribution of marketer in
order to inform individual person in targeting their market in respect of product & also
encourage them to involve in exchange (Bonaparte, 2019).
TASK 1
Background of Ford motor company
Ford motor company is undertaken. It is American International automaker and it’s
headquarter is in Dearborn, Michigan, U.S. This company was founded by Henry Ford in year of
1903. It is determined as American International automaker organisation founded by Henry Ford
in year of 1903. The organisation marketing automobiles as well as commercial vehicle under
brand of Ford and also they provide most superior & luxurious car under the name of Lincoin
brand. There are different kinds of products such as automobiles, luxury vehicle, Auto motive
parts, pickup, trucks and many more provided to its customers for satisfying their need. There are
around 1, 90,000 employees execute their work within organisation during particular phase of
time period. Ford is determined as a second biggest U.S based automaker and determined as a
fifth biggest in world depend upon 2015 vehicle manufacturing. In end of 2010, Ford becomes
fifth biggest automaker in country named as Europe. The income of Ford motor company is
around $574 million during the particular phase of time period.
Promotion is considered as effort & contribution of marketer in order to inform
individual person in targeting their market in respect of product & also encourage them to
involve in exchange. Promotion mix is determined as an integration of public relation, direct

marketing, person selling & advertisement. Therefore, the marketing team needed to determine
question that must be balanced combination of overall promotional tools. It is analyse that it is
determined as superior method of assigning budget for different component of promotional mix
to achieve superior outcome & they also confront challenges for marketer during particular phase
of time period. Therefore, Ford can increase market share of its present product by integration of
sales, advertisement, competitive strategy related to pricing and so on. Thus, the organisation
should adopt internal strategy of promotion by launching loyalty scheme and increase use
through present customer. The Ford motor company focuses on adopting word of mouth
marketing, due to lack of competent subordinate, budget constraints as well as digital marketer.
In addition to this, the Ford Company has wider portfolio that help in achieving competitive
advantage of over rivalries in Marketplace by using different kind of promotional campaign.
They organised marketing campaign in order to increase their sales in future period of time. As
per expert, brand revolves into message of marketing that promote sustainability strategy during
particular phase of time period.
Promotional Mix & Activity of Company
The promotional mix is determined as an integration of promotional tool adopted by
organisation. There are various elements related to promotional mix which Ford motor used that
is going to be mentioned below:
Advertisement is determined as a marketing tactics that determining paying for
promoting product and its services. Their goal or objective is to reach to ample of individual
person who is ready to pay for particular product as well as services of organisation. Ford is
determined as an American International automaker organisation that provides different kind of
product such a luxurious car, automotive parts in order to satisfy its customer. In addition to this,
the organisation operates differently for executing its functions in proper way (Galli and Kaviani,
2017).
Public relation it is considered as a practice of handling information that is a spread
between individual person & organisation. The Ford Motors organisation need to be
demonstrates broad public consultants that signify as a challenge for business organisation to
neglect spotlight media. In addition to this, the organisation provides PR support in order to
launch innovative outlets. Therefore, it is analyse that chosen organisation focuses on offer
goods at relatively less price in order to satisfy need and want of customer.