Practices of Teamwork in Marketing Projects

Marketing
Project
Student’s Name:
Student’s ID:

1
Introduction
Teamwork is the combined efforts of a group for achieving a common target or finish a task
effectively and efficiently. The basic needs of an efficient teamwork are team size, sufficient
resources, guidance from supervisor and clearly-defined roles in the team. The paper will
analyze the practices of teamwork in regards to undertake the marketing project. It will discuss
the assigning and application of team roles in practice regarding the marketing project. It will
also evaluate the dynamics of team relating to the capacities, capabilities, practices,
characteristics and strengths essential for successful teamwork while successfully completing the
marketing project. Moreover, it will identify the personal effectiveness for future while engaging
in teamwork.
Reflection
During the week 8, we were allocated into group to work on individual phase report, final group
project report & presentation. There are 5 phases in total but, only four phases was needed to
work as individual report. Therefore, four of us chose the phase which were going to be assigned
to us out of phase 1 to 4. We chose the phase for doing individually by fair and equal decisions
by each member. I got Phase 1 which Basic Demand Conditions as my individual report and the
rest also got their part. Phase 2 was Nature of Industry Marketing and Competitive Positioning
Strategies, Phase 3 was Supply Conditions and Intermediaries and Phase 4 was the current
Australian Marketplace and Phase 5 was The Future. Phase 1 to 4 was the part of individual
phase report and Phase 5 was the part of final group project report.
In week 9, all the students were mandatory to be at university to attend the presentation by the
growing potential executive team for Individual Phase Report and Final Group Report. The
company chosen was Growing Potential and it focus on to work with the Growing Early Minds.
The marketing problem was focused on Growing Early Minds and attending this presentation
helped us in our individual report and group project. In week 10 all the students worked on their
own phase in class with the tutor and the students helped each other with the phases as individual
phase was due in this week. Before week 11 class, tutor sent an email to all the groups and the
email was about what we would do in week 11 class. Tutor scheduled the appointment for each
group to meet with the tutor face to face in week 11 class.