Marketing Project Plan

Marketing Project
Plan

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Summary of the case study or the business case company..........................................................1
Key findings.................................................................................................................................1
Conclusion...................................................................................................................................4
PART 2............................................................................................................................................5
Personal reflection.......................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing project plan can be defined as a document which is required to be formulated
by an entity which is planning to launch a new product or service in the market in upcoming
period so that large number of targeted clients may get detailed information regarding it. With
the help of it, an organisation can spread awareness about the future offerings so that the
possibility of higher revenues could be enhanced (Galli, 2020). Present report is based upon a
software developer entity which is aiming to launch a new online collaborative tool within the
new three months. The organisation which is selected for this report is LogMeln which is a web
developer and develop collaborative tools. For this purpose, a specific project plan is required to
be formulated. This assignment covers various topics such as formulation of the plan with
different tools such as project plan milestones, potential return on investment, project budget,
gantt chart and work breakdown structure. Apart from this, a personal reflection on the
formulation of the plan will also be covered at the end of the report.
PART 1
Summary of the case study or the business case company
LogMeln is a provider of software as a service and cloud-based entity which is focused
with launching of collaboration tools so that the user’s expectations could be met. It was founded
in year 2003 in Budapest. The founders of it are Marton Anka and Michael K. Simon. The
organisation is aiming to launch a new online collaborative tool in the market in upcoming three
months. For this purpose, the entity is planning to develop a project plan so that the marketing
campaign could be organised. The new tool will allow the users to share documents, join
meetings with the help of phone, schedule meetings etc. It will help the individuals to meet with
each other by a web-based link. The main aim of the new collaborative tool is to reach to various
sectors by different types of packages that are offered by it for subscription.
Key findings
Marketing project plan is a type of detailed document which is focused with different
types of elements that are required to be focused by the organisations while launching a new
product or service in the market. As LogMeln will be launching a new collaborative tool for the
users so it will be very important for it to make sure that it is focused with formulation of the
plan for spreading awareness about the new tool among targeted clients (Jiang, 2017). The
1