Marketing Management Plan

MARKETING
MANAGEMENT
PLAN

Table of Contents
INTRODUCTION...............................................................................................................3
MAIN BODY......................................................................................................................3
Rationale of business.......................................................................................................3
Benefit of marketing campaign.......................................................................................3
SMART GOAL...............................................................................................................4
Project Gantt Chart plan and Milestone...........................................................................4
Marketing Process...........................................................................................................6
Different Investment needed to be made.........................................................................7
Project stakeholder...........................................................................................................7
Budget..............................................................................................................................8
CONCLUSION....................................................................................................................8
REFERENCES....................................................................................................................9

INTRODUCTION
Marketing project plan is an outline for a strategy for a campaign of a certain
length in duration. This project is based on the case study of new business who is looking
to enter into the market, organization also used to provide the online meeting and
conference service in market. This report highlights the rationale of marketing campaign,
after that report highlights project milestone and Gantt chart of the campaign. After that
report explain the benefit of marketing campaign. After that report explain the financial
analysis of the business and description in regards of budget of the project.
MAIN BODY
Rationale of business
Marketing campaign is one of the most important functions of all the organization
in the current scenario. Reason behind organizing marketing campaign is to assist new
firm in building well sort of brand awareness of company product in front of other in the
market (Chae and et.al., 2017). Also, marketing campaign will provide the company with
the variety of the different sort of the information in regards of the customer need in the
market on the basis of same organization can take variety of the decision in regards of
developing the service which can attract the eye of different individual in the market.
Marketing campaign will also help the company in building good brand awareness of the
company in front of consumer in the market, as there is good sort of competitor who
certainly used to operate in the market as well.
Benefit of marketing campaign
There will be variety of benefit which will be seen by the organization by applying this
marketing campaign project management in the organization. Some of the benefits are as
follows:
 Target customer: It will be very easy for the organization to understand the target
customer base of the company. As this investment will help the company in
understanding the targeted customer base of the company in the market and on the
basis of same different decision will be taken in the organization (De La Cruz and