Marketing Project Plan
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This article discusses the project plan for a marketing campaign for the development of the Boom app. It covers topics such as business case, rationale for exhibiting, project milestones, return on investment, project plan and budget, Gantt chart, work breakdown structure, project objectives, types o...
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business case company................................................................................................................3
Rationale for exhibiting...............................................................................................................3
Project Plan Milestones for a marketing campaign.....................................................................3
Potential return on investment.....................................................................................................4
Project plan and budget...............................................................................................................4
Gantt chart of plan.......................................................................................................................4
Work breakdown structure..........................................................................................................5
Project objectives.........................................................................................................................6
Types of investment needed........................................................................................................6
Potential project stakeholders......................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business case company................................................................................................................3
Rationale for exhibiting...............................................................................................................3
Project Plan Milestones for a marketing campaign.....................................................................3
Potential return on investment.....................................................................................................4
Project plan and budget...............................................................................................................4
Gantt chart of plan.......................................................................................................................4
Work breakdown structure..........................................................................................................5
Project objectives.........................................................................................................................6
Types of investment needed........................................................................................................6
Potential project stakeholders......................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
INTRODUCTION
Project management is basically the application related to knowledge, skills, tools and
techniques that can assist business in achieving their goals and objectives. A project manager is
the person who is responsible for designing, planning and controlling task of the project. The
name of the current project is boom app and the industry which is been involved in this from
information technology. Present report will lay emphasis on Boom app which is an intended base
company similar with zoom and bb collaborate, that is facilitating meetings, sharing documents
messaging and verbal talking through the Internet. Report will lay emphasis on the marketing
campaign for the development of the app.
Business case company
Milton Keynes is the company who have been involved in developing Boom app. It is the
app similar like Zoom. The company which is been selected is a part of information technology
industry. They are developing and selling web conferencing and video conferencing. The new
app is also going to provide functions like organizing meeting, document exchanging and
messaging (San Cristóbal, 2017). Firm is also making sure that the users can have benefits of
platform compatibility and protection of data. App is also offering convenient virtual meetings
and that too anytime and anywhere. The company is now being involved in making plans for the
marketing campaign of the new Boom app.
Rationale for exhibiting
The marketing campaign for Boom app is been exhibit by the company in order to increase
the user based of app. This app is been designed to solve the problems of users who are unable to
go anywhere because of the present situation. By this app they can video conference with the
other users. This campaign will help company in making sure that every step of their project plan
is been linked with the business objectives (Owusu, Chan and Shan, 2019). The marketing
campaign for Boom app will also assist the firm in increasing their brand name and they will also
be able to earn more profit which is really necessary for the growth of firm. It will also assist
organization to deliver the right content and to the right audience who are in need of it. Adequate
planning and research for the market campaigning will be done so that the Boom app can achieve
the growth metrics.
Project management is basically the application related to knowledge, skills, tools and
techniques that can assist business in achieving their goals and objectives. A project manager is
the person who is responsible for designing, planning and controlling task of the project. The
name of the current project is boom app and the industry which is been involved in this from
information technology. Present report will lay emphasis on Boom app which is an intended base
company similar with zoom and bb collaborate, that is facilitating meetings, sharing documents
messaging and verbal talking through the Internet. Report will lay emphasis on the marketing
campaign for the development of the app.
Business case company
Milton Keynes is the company who have been involved in developing Boom app. It is the
app similar like Zoom. The company which is been selected is a part of information technology
industry. They are developing and selling web conferencing and video conferencing. The new
app is also going to provide functions like organizing meeting, document exchanging and
messaging (San Cristóbal, 2017). Firm is also making sure that the users can have benefits of
platform compatibility and protection of data. App is also offering convenient virtual meetings
and that too anytime and anywhere. The company is now being involved in making plans for the
marketing campaign of the new Boom app.
Rationale for exhibiting
The marketing campaign for Boom app is been exhibit by the company in order to increase
the user based of app. This app is been designed to solve the problems of users who are unable to
go anywhere because of the present situation. By this app they can video conference with the
other users. This campaign will help company in making sure that every step of their project plan
is been linked with the business objectives (Owusu, Chan and Shan, 2019). The marketing
campaign for Boom app will also assist the firm in increasing their brand name and they will also
be able to earn more profit which is really necessary for the growth of firm. It will also assist
organization to deliver the right content and to the right audience who are in need of it. Adequate
planning and research for the market campaigning will be done so that the Boom app can achieve
the growth metrics.
Project Plan Milestones for a marketing campaign
Project plan milestone is a tool which can be used to implement the project on schedule. It
can be used to measure success or progress related to the project. The mobile app development
milestones can assist the project manager of Boom in analysing the challenges which can pop-up
in their way while achieving the set target and mission. The main project milestone is to share
the content with developer. The app also has three main functional areas which is finishing,
demonstrating and the final integration which can be considered as milestone for the marketing
campaign of Boom app development.
Potential return on investment
It can be defined as the cost which has been invested by the firm. The return of investment
shows whether firm will be in profit or can also face the loss. It is really essential for the
company to analyse the return on investment.
Project plan and budget
The project plan can be defined as the steps which can be taken for the successful
completion of project. The steps related to project plan is really important and need to be taken
by the organization, so that they can grow. It has also been analysed that project plan can be
considered as the road maps for the success of the new app which has been developed. The
project will be completed in upcoming 2 months. As per the project plan the budget for project is
Total Budget of the project will be £1954
Gantt chart of plan
Task Name Duration Start Finish
researching the audience 7 days Thu 7/16/20 Fri 7/24/20
understand competitors 5 days Mon 7/27/20 Fri 7/31/20
Market analysis 9 days Mon 8/3/20 Thu 8/13/20
Project plan milestone is a tool which can be used to implement the project on schedule. It
can be used to measure success or progress related to the project. The mobile app development
milestones can assist the project manager of Boom in analysing the challenges which can pop-up
in their way while achieving the set target and mission. The main project milestone is to share
the content with developer. The app also has three main functional areas which is finishing,
demonstrating and the final integration which can be considered as milestone for the marketing
campaign of Boom app development.
Potential return on investment
It can be defined as the cost which has been invested by the firm. The return of investment
shows whether firm will be in profit or can also face the loss. It is really essential for the
company to analyse the return on investment.
Project plan and budget
The project plan can be defined as the steps which can be taken for the successful
completion of project. The steps related to project plan is really important and need to be taken
by the organization, so that they can grow. It has also been analysed that project plan can be
considered as the road maps for the success of the new app which has been developed. The
project will be completed in upcoming 2 months. As per the project plan the budget for project is
Total Budget of the project will be £1954
Gantt chart of plan
Task Name Duration Start Finish
researching the audience 7 days Thu 7/16/20 Fri 7/24/20
understand competitors 5 days Mon 7/27/20 Fri 7/31/20
Market analysis 9 days Mon 8/3/20 Thu 8/13/20
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preparing the press kit 6 days Fri 8/14/20 Fri 8/21/20
optimizing app store page 7 days Mon 8/24/20 Tue 9/1/20
get reviews 5 days Wed 9/2/20 Tue 9/8/20
promote on social media 10 days Wed 9/9/20 Tue 9/22/20
using influencers 4 days Wed 9/23/20 Mon 9/28/20
monitoring results 3 days Tue 9/29/20 Thu 10/1/20
optimizing app store page 7 days Mon 8/24/20 Tue 9/1/20
get reviews 5 days Wed 9/2/20 Tue 9/8/20
promote on social media 10 days Wed 9/9/20 Tue 9/22/20
using influencers 4 days Wed 9/23/20 Mon 9/28/20
monitoring results 3 days Tue 9/29/20 Thu 10/1/20
Work breakdown structure
The work breaks down structure is that in which the specific steps related to the completion of
project are been defined. This structure can assist the project managers in achieving the goals and
objectives which they have decided. It also helps them in making sure that each task has been
provided with equal importance and is been finished on the timely basis. This is really necessary
for the growth of firm (Niazi and et.al., 2016). It can also be considered as the delivery oriented
break down structure. The time frame is also being defined in this type of structure. It makes sure
that all task is been manageable and objective is being achieved.
Project objectives
There are various objectives which company is trying to achieve within the time constraints
which has been set up by them. It includes the following:
To implement marketing campaign for the app development successfully in upcoming 2
months.
To increase the profitability of firm by 10% in upcoming 15 weeks.
To enhance user satisfaction by 20% through developing new app.
To increase the consumer base of using the new app by 30% until the end of year 2021
The main aim of the project is to implement the marketing campaigning for the development of
app. This will help the company in increasing the consumer base and also their profitability.
The work breaks down structure is that in which the specific steps related to the completion of
project are been defined. This structure can assist the project managers in achieving the goals and
objectives which they have decided. It also helps them in making sure that each task has been
provided with equal importance and is been finished on the timely basis. This is really necessary
for the growth of firm (Niazi and et.al., 2016). It can also be considered as the delivery oriented
break down structure. The time frame is also being defined in this type of structure. It makes sure
that all task is been manageable and objective is being achieved.
Project objectives
There are various objectives which company is trying to achieve within the time constraints
which has been set up by them. It includes the following:
To implement marketing campaign for the app development successfully in upcoming 2
months.
To increase the profitability of firm by 10% in upcoming 15 weeks.
To enhance user satisfaction by 20% through developing new app.
To increase the consumer base of using the new app by 30% until the end of year 2021
The main aim of the project is to implement the marketing campaigning for the development of
app. This will help the company in increasing the consumer base and also their profitability.
Types of investment needed
There are types of investment which can be used so that the company can grow and also it
will help the new boom app in increasing the satisfaction of consumers. In this the company can
make use of the ownership investment. In this type of investment buyer will own the asset which
has been produced by the firm. This will help the company in growing and achieving their set
target as well as objectives. These investments facilities can be used by the business who has
high earning on capital.
Potential project stakeholders
There are various stakeholders who have been involved in the marketing campaign of app
development (Borkovskaya, 2018). In this employees, project manager, team members, owners
all are been involved. The main responsibility of owner is to make sure that there is high return
on capital and also profit is being earned. The responsibility of project manager is to make sure
that plan related to campaign is been designed and controlled properly. The team members are
being responsible to complete the project on time so that the project does not get delayed and
also it increases their efficiency.
CONCLUSION
From the above study it has been summarized that the company has been engaged in doing
the marketing campaign for the new Boom app. This app has been involved in providing service
like video conferencing, sharing of data and other documents easily and adequately. They have
also been involved in providing high quality of services to the users which is really necessary for
increasing the liking of new app. This has also assisted them in increasing the satisfaction of
users. It has also been analyzed from the report that the company has also decided their project
milestones. It has also been summarized that the app is also providing virtual meeting facilities.
There are types of investment which can be used so that the company can grow and also it
will help the new boom app in increasing the satisfaction of consumers. In this the company can
make use of the ownership investment. In this type of investment buyer will own the asset which
has been produced by the firm. This will help the company in growing and achieving their set
target as well as objectives. These investments facilities can be used by the business who has
high earning on capital.
Potential project stakeholders
There are various stakeholders who have been involved in the marketing campaign of app
development (Borkovskaya, 2018). In this employees, project manager, team members, owners
all are been involved. The main responsibility of owner is to make sure that there is high return
on capital and also profit is being earned. The responsibility of project manager is to make sure
that plan related to campaign is been designed and controlled properly. The team members are
being responsible to complete the project on time so that the project does not get delayed and
also it increases their efficiency.
CONCLUSION
From the above study it has been summarized that the company has been engaged in doing
the marketing campaign for the new Boom app. This app has been involved in providing service
like video conferencing, sharing of data and other documents easily and adequately. They have
also been involved in providing high quality of services to the users which is really necessary for
increasing the liking of new app. This has also assisted them in increasing the satisfaction of
users. It has also been analyzed from the report that the company has also decided their project
milestones. It has also been summarized that the app is also providing virtual meeting facilities.
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REFERENCES
Books and Journals
Borkovskaya, V., 2018. Project management risks in the sphere of housing and communal
services. In MATEC Web of Conferences (Vol. 251, p. 06025). EDP Sciences.
Niazi, M. and et.al., 2016. Toward successful project management in global software
development. International Journal of Project Management.34(8). pp.1553-1567.
Owusu, E.K., Chan, A.P. and Shan, M., 2019. Causal factors of corruption in construction
project management: An overview. Science and engineering ethics.25(1). pp.1-31.
San Cristóbal, J.R., 2017. Complexity in project management. Procedia Computer Science, 121,
pp.762-766.
Books and Journals
Borkovskaya, V., 2018. Project management risks in the sphere of housing and communal
services. In MATEC Web of Conferences (Vol. 251, p. 06025). EDP Sciences.
Niazi, M. and et.al., 2016. Toward successful project management in global software
development. International Journal of Project Management.34(8). pp.1553-1567.
Owusu, E.K., Chan, A.P. and Shan, M., 2019. Causal factors of corruption in construction
project management: An overview. Science and engineering ethics.25(1). pp.1-31.
San Cristóbal, J.R., 2017. Complexity in project management. Procedia Computer Science, 121,
pp.762-766.
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