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Marketing Proposal of Nike Limited

   

Added on  2020-06-03

10 Pages2551 Words197 Views
MarketingNutrition and Wellness
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MARKETING PROPOSAL
Marketing Proposal of Nike Limited_1

Table of ContentsINTRODUCTION...........................................................................................................................11 Marketing techniques used in the marketing of shoes in Nike............................................12 The limitation and constraints of marketing........................................................................23 The marketing research used by Nike for development of marketing plan........................34 Use of marketing research for marketing planning.............................................................35 Groups of customers targeted for Nike Air shoes...............................................................46. Marketing mix for Nike Air...............................................................................................47. Cultural differences influences marketing message...........................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7
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INTRODUCTIONMarketing is the process of promoting the goods and services of the organisation with thehelp of various tools and approaches so that the information about the product reaches to thecustomers (Armstrong and et.al., 2015). Marketing is considered as the important element in theorganisation and in accordance with this context, the following marketing proposal willdemonstrate the process of marketing of products and services. The marketing proposaldescribes the marketing activities done by marketers of Nike limited. The benefits and process ofconducting market research will be assessed in this proposal. With the help of marketing mix therationale of choosing target customers will be identified in this proposal.1 Marketing techniques used in the marketing of shoes in NikeMarketing is the process through which the organisation delivers the vital informationabout the products and services to the customers. Marketing is very crucial and importantprocess that helps in increasing the sales and profits by spreading awareness about the particularbrand and product (Linja and et.al., 2015). Nike Inc. is an American multinational organisationthat specialises in development, designing and manufacturing of footwear, apparel, accessoriesand other services. For each product, the marketing tactics used by the marketing management isunique and attractive that shows meaningful story that helps in generating emotionality in thecustomers. Nike rarely advertise about their product importance in their advertisements andshows some story that helps in seeking the emotional attention of the customers. It is also knownas emotional branding (Islam, 2017). One of the most popular product sold by the organisation is1Illustration 1: Nike Air (Source: Jordan sneakers only look good with NIKE AIR LOGO on them,2018)
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