Marketing Techniques of Tesco : Report

Added on - 21 Jul 2020

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MARKETING PROPOSAL
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11. How marketing techniques used in marketing of products.....................................................12. Limitations and constraints of marketing................................................................................13. How selected business use marketing research for their development...................................24. Use of marketing research for planning..................................................................................25. How and why group of customers are targeted for selected products....................................36. Coherent marketing mix for new product and service............................................................47. How cultural difference can alter marketing message............................................................5CONCLUSION................................................................................................................................6REFERENCE...................................................................................................................................7
INTRODUCTIONMarketing is the useful perspective that helps to make successful results. In this aspect,umbrella include several elements such as advertisement, promotion, public relation, etc. Withthis regard, present report based on the different UK businesses that are operating with marketingstrategies (Chen, 2017). Mainly report concentrate on Tesco which is retail sector business in theUK market. For ascertain effective information, the present report covers marketing techniquesto market the products and services. Furthermore, it includes limitations and constraints of themarketing. Moreover, marketing research consist for planning.MAIN BODY1. How marketing techniques used in marketing of productsMarketing tool define as the division of market through set different activities andrecognise most suitable from it. For example, McDonald in UK implement creative website inthe marketing technique to attract several people in it. It attracts several people through offer lowprice and product quality (Fernandes and Torres, 2017). In addition to this, retail sector businesssuch as Tesco and Sainsbury provide discounting on their products and services to attract severalnew customers. To increase celebrity and attract new customers, the company use this strategy.In this context, mass marketing is the strategy that used by Tesco to offer same product in largeaudience.Along with this, Sony is another electronic company which deals in different areas of theworld. This company provide products to customers with reward technique. Hence, highdiscount provided to customers through people could be attracted (Lerman, 2014). In respect toattract several people, the company using play station 4 to attract people. Viral marketing is thestrategy that adopted to spread information in all over the society with including website as well.It involves shopping from the web to make efficient results at workplace. Further strategyadopted that is celebrity marketing which enhance customer attraction through product selling.2. Limitations and constraints of marketingFollowing are certain limitations and constraint of marketing implemented:Sales of goods act 1979: This act requires for goods which describe to make satisfactoryquality. Furthermore, purpose of client also need to be accomplish in systematic manner.This act helps to maintain product features and quality (Lee and et.al 2016).1
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