Marketing: Purpose, Product, Sales, Market Orientation, Strategy, Actions

Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1.1 Marketing and the purpose of Marketing..............................................................................3
1.2 The role of product, sales and market orientation-................................................................4
1.3 impact of marketing is measured in term of outcome...........................................................4
4.1 Roles of marketing strategy...................................................................................................4
4.3 Marketing actions and its examples.......................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing is a process by which organization can promote the selling and buying of a products
and services (Swanson, and et.al., 2020). It involves delivering products, advertising etc.
marketing involves seven P's that is product, price, place, promotion, packaging, people and
physical evidence. Marketing help company to attract their targeted audience. This report
illustrates the purpose of marketing, meaning and roles of products, sales, and market
orientation. It also includes how impact of marketing can measured in terms of learning.
Evaluate that how marketing strategy fits within the context of the corporate strategy and also
evaluate the marketing actions in the organization by using examples.
MAIN BODY
1.1 Marketing and the purpose of Marketing
Marketing is the action of business to promoting for buying and selling the product and services
which they sell, it includes the marketing research and advertising. Helps to grab attention of the
customers towards the business's products and services. Main purpose of the marketing in the
business is to generate high return of revenue, plan, promote, drive the traffic, distribution of
ideas in the concept of fulfil the needs and wants of the customer through products and services
accordance of likely to the customers (Dragojlović, 2018). Three main purpose of the marketing
are: Capturing the attention of target market, peruse customer to buy products.
There are some stages of marketing :-
Ideation : Company starts with the idea that helps the company to grow relate to the product and
service. Before launching the new product or service to the market, management teams has to do
brief discuss the competitors, same products available, how to sell, how to present it to the
customer.
Research and testing : Before taking idea to the market company should perform the marketing
research and testing. Department has to test the product or service to identify the market segment
need to cover and on what group marketer should focus. Researching about the competitors that
helps to get idea on the pricing of the product.
Advertising : All the information that team got from research and testing will help to define the
strategies that could be used in the market for advertising campaign. Campaign that could be in
the form of direct advertising, media, social advertising, paid promotions and many more. Before
doing all this company should set the benchmark and so measurement of how effective