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Marketing Plan for KFC

   

Added on  2023-01-16

14 Pages3227 Words96 Views
Marketing

Executive summary
The report would provide the knowledge regarding the marketing plan which includes
the external analysis of the market and the internal analysis of market as well. These would
provide the education regarding the marketing strategy of KFC.

Table of Contents
Executive summary .....................................................................................................................2
INTRODUCTION.......................................................................................................................5
Pestle analysis ........................................................................................................................5
Porters five forces analysis.....................................................................................................6
Swot analysis ..........................................................................................................................6
Promotion................................................................................................................................7
Budget.....................................................................................................................................7
Competitors analysis for porters four corner analysis.............................................................8
Competitive advantage............................................................................................................8
STP analysis ...........................................................................................................................9
4 ps of marketing.....................................................................................................................9
CONCLUSION..........................................................................................................................10
REFERENCES..........................................................................................................................11

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