Developing Business through Effective Marketing

Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. What advice would you give to John about developing his business through more effective
marketing?...................................................................................................................................1
2. Perform the SWOT for Beckett...............................................................................................2
3. Develop the marketing mix for Beckett..................................................................................4
4. Explain with reasons the Porter’s generic strategies you would suggest for Beckett.............5
5. Suggest the marketing strategies that John should use to market his Organic vegetables
since this is a new and upcoming area of business? Bring out the advantages and
disadvantages of the strategy. ....................................................................................................7
6. Bring out the appropriate strategy that you would suggest if this company is to start
marketing its products in your home country? Explain with reasons by Performing the
PESTLE analysis for your home country....................................................................................9
7. What in your opinion are the pros and cons that an organization of this type usually need to
face? When they enter emerging markets?...............................................................................11
8. What should be Beckett’s target markets for sustained growth?..........................................11
9. What are the different innovations that Beckett could think of introducing to his business?
...................................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is a procedure of interesting potential clients as well as customers purchase
products and services. For this procedure require to focus on different activities like researching,
promoting, selling and distributing of products & services (Atwal and Williams, 2017). To sell
out the products in market require to apply effective promotional strategies which are influencing
of people to purchase their products and services. Through marketing research business and
people link with each other on the basis of different information which is utilised by business to
recognise and outline all the marketing opportunities and issues. The discipline centre of market
study and consumer behaviour determine about administration policies that set by organisation as
per the requirement. Along with, it is utilised to attract, achieve and retain customers by fulfil all
the requirements. The term of marketing important for business to get growth & success for
longer period of time and apply all the changes as per the trends. This report based on the case
study of Beckett Organics in which discuss about the organic products and other relatable things.
This report consist of developing business by effective marketing and present SWOT for
Beckett. Along with prepare a marketing mix for Beckett and define reason to apply porter's
generic strategies. Moreover, advise effective marketing strategies for organic vegetables for
upcoming area of business and apply PESTLE analysis for business to determine external
factors. Identify Pros and Cons of business to analysis when tap into emerging markets.
Additionally, identify Beckett's target markets for sustained growth and various innovations to
introduce business into market.
MAIN BODY
1. What advice would you give to John about developing his business through more effective
marketing?
Strategic marketing is a way where a firm effectively distinguish itself as compare with
competitors where capitalising its strength to offer consistently that provides better value to
customer as compare of the rivals. There are providing advise to John for developing business
through effective marketing. For this require to use effective marketing approach which is based
on the effective marketing strategy (Erevelles, Fukawa and Swayne, 2016). In order to develop
business through market provide advice them such as:
 Apply innovation in products that attract people to purchase their products effectively.
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 To sell out the product in the market require to apply effective marketing strategy which
is easily applied on organic foods and vegetables and increase sales of business.
 To conduct this business require to conduct different activities in appropriate manner and
prepare a effective plan and follow all the procedure step by step.
 Set up effective strategic marketing with marketing mix that presents that where require
to apply modification. After that according to changes apply all the activities properly.
 Contact to various types of retail store which is only conducted activities in organic food
and helps to business to generate more profitability in positive manner.
2. Perform the SWOT for Beckett
SWOT analysis: It is a strategic tool which is applied by the organisation to determine
internal activities. With the help of this tool evaluate the strength, weakness, opportunity and
threat of the company. It supports to John Beckett in their business and identify all the factors
that impact on the internal activities in direct manner (Felix, Rauschnabel and Hinsch, 2017).
Strengths-
 Healthy lifestyle is the biggest benefit of organic farming. It is beneficial for Beckett
organic to continue in organic farming because it helps customers in maintaining a
healthy lifestyle resulting in increased sales. Health-conscious customers will be attracted
towards purchasing organic vegetables as they are good for health.
 Quality product offerings is another benefit which organic farming offers. It makes sure
that fresh farm produce straight away reaches customers. Customers are now preferring
organic produce as it is free from harmful chemicals and fertilizers. This offers a great
business prospect for Beckett organic.
 Sustainability of organic vegetables help in satisfying human needs. Also the economic
viability of in-farm operations is maintained. Overall, it is good for business of Beckett
organic as it is a concept that is likely to stay in the market for a long time.
 Organic farming facilitates high social value by enhancing volunteerism, self-help and
self-determination. It is advantageous for Beckett organic as a healthy society will benefit
his model of business (Halpern, 2018).
Weaknesses-
2