Marketing Opportunities

MARKETING
OPPORTUNITIES

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
An overview of company.............................................................................................................3
Aspects in marketing...................................................................................................................5
Opportunities created by marketing.............................................................................................5
Customer priorities......................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is considered to be one of the most crucial components of every organisation in order
to take their service into customers. It is important to make customers known about before
getting into the purchase and transactions (Seturi and Urotadze, 2017). Therefore, in order to
deal with these aspects marketing place one of the major components that will inherit the
properties that are required to be incorporated into the customers. The entire report drink for the
concepts of marketing and that's with regards to the company Amazon. Amazon is one of the
largest retailers in the world with its most competitive atmosphere and the services that are
offered by it are most important to its customers. The marketing strategies in regards to Amazon
are explained in this report.
MAIN BODY
An overview of company
Amazon company is regarded as one of the largest retailers in the entire globe. The Amazon
company in the beginning started as one of the e-book seller later which is flourished to become
one of the best retailers but by providing all household things as well as many others. Starting off
as a small conception now it is regarded and referred to as one of the most influential economic
lifters in the society. It is also regarded as one of the most valuable brands which carry forward
all the tasks that are related to the retailing services. Amazon is also the multinational company
and its operations are seemed to be around the globe. The CEO of the company is Jeff Bezos
(Naseri and Noruzi, 2018).
Segmentation, Targeting and Positioning: Geographic segmentation the company major
segmentation criteria is the region density age group of the people where it targets more than
hundred countries along with rural and urban population. The age group that is being mentioned
as 14 and above. Through demographic segmentation the Amazon follows segmentation criteria
of Gender and life cycle stage where it focuses upon male and female and different stages in the
life cycle starting from infant to the old age. Through behavioural segmentation the major
segmentation criteria of Amazon is true degree of loyalty benefits and personality of user status
for staff through this its targets upon the core values which will reach a wide range through
convenience of online purchasing and competitive prices. Through the personality it will also
focus upon the easy going and determination that was found by clients. Physiographic
segmentation the segmentation criteria that Amazon follows is to focus upon the social class and