New Marketing Realities and Forces Affecting Marketing

Running head: marketing management
Marketing management

Table of Contents
Introduction.................................................................................................................................................1
New Marketing Realities.............................................................................................................................1
Globalization............................................................................................................................................1
Technology..............................................................................................................................................1
Social responsibility.................................................................................................................................2
Change in future..........................................................................................................................................3
Globalization............................................................................................................................................3
Technology..............................................................................................................................................4
Social responsibility.................................................................................................................................4
Forces that affect marketing........................................................................................................................4
Competition level....................................................................................................................................4
Socio cultural factors...............................................................................................................................5
Economic factor.......................................................................................................................................5
Conclusion...................................................................................................................................................5
References...................................................................................................................................................6

Introduction
The report gives focus on the concept of marketing. Marketing means to promote the
products and services offered by the consumers. In the report, the new marketing realities will be
discussed. The main emphasis is also given on the marketing forces that affect the activities that
are conducted by the organization.
New Marketing Realities
In the recent scenario it is seen that the marketing play a different role to promote the
products and services in the market. The three key forces are:
Globalization
The change is seen in the organization that gives emphasis on the single country and also the
activities are conducted in multiple countries. The change that is taken into consideration is
worldwide and also the impact of globalization can be categorized into following parts:
Globalization related to production: Globalization is considered one of the methods that
assist the smooth flow of the products and services of the organization. Thee trade barriers also
enhanced that has given direct impact on the trade between the two countries. Production is also
affected by globalization as it is seen that the activities that are required for production of the
goods, can be impacted by the globalization factor (Pieterse, 2015).