Marketing Report: Thai Pothong Restaurant

Marketing report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Targetted market-.........................................................................................................................3
Positioning -.................................................................................................................................4
Marketing Mix of Thai Pothong restaurant ................................................................................4
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is the process through which organizations tend to increase their customers
count such that they are able to achieve their organizational goals. Thai Pothong restaurant is
taken for the analysis in this report is a multinational restaurant chain which provide its services
to wide range of customers. Analysis of organization's targetted market is done in this report
with the evaluation of its effectiveness in front of its customers. With that analysis of company's
current marketing strategy and its effectiveness in terms of goal achievement is also evaluated in
this report.
MAIN BODY
Targetted market-
Thai Pothong is a multinational restaurant chain which provide dining options to its wide
range of customers all across the globe. To increase its reach to a wide audience restaurant has
implemented various segmentation factors such as geographical locations, this is an important
factor for organization because it is able to reach the locations which no other competitor is able
to reach. Due to which it is able to provide rare products to customers due to which premium
pricing can be implemented this is important because sue to this company can efficiently fulfil its
expenditures (Deepak & Jeyakumar (2019)). This will enable organization to achieve its target
however this is not easy as it is said because even after increasing geographic reach company has
to implement market segmentation on the ground level. In other words pricing has to be set on
the basis of customer's economic condition and their expenditures. Through this analysis of
customer's expenditure capabilities company can establish pricing in such a way that it is able to
attract customers and also at the same quickly fulfil its investments. This targetted market is
divided on various aspects like demographic segmentation and psychological segmentation
which will enable Thai Pothong to showcase products on the basis of customer requirements
such that high organizational profits can be achieved resulting a better grip on the market. This
efficient grip on market is necessary for organization because it will increase the brand
awareness of the organization and when high brand awareness is spread then in that case wide
range of customer can be attracted towards the organization. Increasing customer count will
motivate organization to increase its reach in other sectors resulting high organizational profits
and this lead to efficient goal achievement (INDONESIA (2018)).