Marketing Mix Analysis Report: Marketing Mix of Four Brands

This report provides a detailed analysis of marketing mix strategies, using case studies from various brands. The first case study examines how Thailand tourism boosted its business using Facebook, focusing on product, price, promotion, and place. The second case study analyzes Coca-Cola's promotional strategy, highlighting a free concert in Mexico. The third case study focuses on Turkish Airlines' use of QR codes in London to engage customers. Finally, the report examines Nivea for Men's F-commerce campaign, exploring its Facebook promotions and target audience. Each case study breaks down the product, price, promotion, and place elements of the marketing mix, offering insights into how these brands leverage different strategies to reach their target markets and achieve their marketing goals.

Marketing reports and Marketing mix analysis
Report 1: Tourism in Thailand boosted by Facebook
http://www.utalkmarketing.com/Pages/Article.aspx?
ArticleID=23559&Title=Tourism_in_Thailand_boosted_by_Facebook
Product
The product explained the in the case study is a service of Thailand tourism. The Facebook page of
Thailand tourism attracts customers by asking visitors to share their pictures and videos on the
Facebook page to increase awareness about the country.
Price
The Facebook page offers discounts and the users can avail those discounts by liking and sharing a set
number of pictures.
Promotion
The promotion done is a form of social media marketing and is done by firms to enhance customers
visiting Thailand. The promotional activity increased the number of people visiting Thailand drastically. It
also increased the awareness among people about Thailand. This campaign helps in building a brand out
of Thailand tourism and helps in increasing this brand’s awareness and positioning in the market.
Place
The place is Thailand. The niche groups that were targeted for this promotion were Families, recently
wedded couples, honeymooners, golf players, photographers and adventure lovers.

Report 2: Coca-Cola Brings Paul McCartney concert to
fans all over Mexico
http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=23602&Title=Coca-
Cola_Brings_Paul_McCartney_concert_to_fans_all_over_Mexico
Product
The product in the picture is Coca-Cola which is a soft drink brand. It is a beverage consumed across the
world and is a leading brand in the beverage segment
Price
Coca-Cola hosted a free Paul McCartney concert in Mexico. This concert was free of cost to attract the
youth of the country. This free concert was attended by over 200000 people who were physically
present and over 500000 people who witnessed the show virtually.
Promotion
Throwing a free concert was the promotional strategy used by Coca-Cola to attract youngsters and
young crowd. This was a way to increase their clientele. This style of promotion involves giving people
engaging content which is real time and can be shared with customers on a large level. They were
specifically targeting the youth of the country as their choices last longer. Facebook live videos were
made a dedicated Facebook page uploaded all the photos and videos of the event. Various Twitter
conversations also sparked.
This led to increased brand awareness and expected brand loyalty. It positioned the brand as something
that the youth can connect to which was the most important agenda of the campaign.
Place
The concert was conducted in Mexico but people from all of the United States of America attended the
concert. The ones who could not attend physically attended it virtually.

Report 3: Turkish airlines engage Londoners with QR
codes
http://www.utalkmarketing.com/Pages/Article.aspx?
ArticleID=23579&Title=Turkish_Airlines_engage_Londoners_with_QR_codes
Product
Turkish Airlines is the product discussed in the case study. It is the first airline of Turkey founded in 1933.
Price
The campaign required Londoners to scan QR codes which were specifically designed. They were spread
all over London. Users with higher number of QR scans were given discounts and other big wins on their
travels
Promotion
The idea of scanning specific QR codes was engaging and involved various activities done by the
Londoners. The high number of scans would help them avail discounts and other vouchers. This was
done to ensure that people remain interested in Turkish Airlines and continue to avail their services.
This was also done to increase brand awareness among consumers about the brand. This was done
during Olympic to ensure higher engagement from the audience.
Place
The place is London. The QR Codes with flags were spread all over London bus stops.
Report 4: Nivea for men gets person through its F
Commerce Campaign
http://www.utalkmarketing.com/Pages/Article.aspx?
ArticleID=23490&Title=Nivea_For_Men_gets_personal_through_its_F-commerce_campaign

Product
The product was Nivea for men. This included products like shaving creams, after shaves, face wash,
deodorants and face creams. They were specifically gift wrapped and positioned to be gifted by women
to their male friends, acquaintances or family members.
Price
The price of the product was the same as the market price but the gift wrap and delivery charges were
made free to encourage women to send Nivea products for men as gifts to their male friends.
Promotion
Facebook promotions were mainly done for this campaign. Their click through rate was high and this
was a social media marketing campaign. This was specifically done during Christmas to encourage more
sales as people tend to send each other Christmas gifts. The targeted audience were women aged
between 25 and 54. It was done to draw attention to the quality of the product and attract women
customers who are not essentially their target market. This led them to have a wider customer base and
a more loyal audience.
Place
This campaign was done on Facebook to specifically target women across The United States of America.