Marketing Research

MARKETING RESEARCH

Table of Contents
QUESTIONS...................................................................................................................................3
Question 1: -.................................................................................................................................3
Question 2....................................................................................................................................4
Question 3....................................................................................................................................5
Question 4....................................................................................................................................5
Question 5....................................................................................................................................6
Question 6....................................................................................................................................7
REFERENCES................................................................................................................................1

QUESTIONS
Question 1: -
Homeware Greens a popular Australian company based in Adelaide, a successful in
selling of certified environmentally & sustainable gifts and Homeware products made in
Australia. Company is focusing in expanding business, and they found Melbourne a good place
to do the business. The measure they need to take is to get full knowledge about the taste and
preferences of people staying in Melbourne. Homeware Greens are provided great options and
services in Australia from long period and expanding business online will help them in better
growth. The growth can take place as it will enhance the business sale.
Online and offline working both are part of business and Homeware Green are working
in other parts of Australia. Comparing online and offline gift stores and shops can be categorized
by the way of there presentation. Both helps in getting business goals and is dependent on the
choices of people, what are there buying nature and how they want to buy things. Online gives
benefit as it cover more audience than the offline stores.
Online and offline way of doing business: -
Offline business: - Offline business is one of the business outlet with physical location. The
shops which can be seen around for local shopping and shopping centres are known as offline
business or Brick and Mortar stores(Zheng and Wu, 2017).
Benefits of offline is that customer can see the inventory stock. They can choose things
whatever they see and it also helps in reminding additional things which a person can buy at the
same time. It also helps in personal relationship with customer and seller.
Online Business: - online business and e-commerce is the purchase of goods and services, or the
transfer of funds or data with the help of electronic networking.
Benefits of this are the less operation cost, global selling of product, 24x7 availability and
operating of business from anywhere.
Research design of both online and offline are different as both are working on different
scenarios and are providing service in different ways. Offline research design are with the helps
of market areas taste and the ways in which the products can reach to maximum number of
people. On other hand the Online business research design are different as it covers a lot of wide