Marketing Research - MRC (Pty) Ltd

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Added on 2020-06-04

Marketing Research - MRC (Pty) Ltd

Added on 2020-06-04

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MARKETING RESEARCH

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1MAIN BODY...................................................................................................................................1Impact of digital technology on marketing research...................................................................1CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4

EXECUTIVE SUMMARYMarketing research consist important role to make systematic results. In thisconsideration, it is important to focus on the digital technological elements that assists to looktowards the business development (Lamberton and Stephen, 2016). Present report based on theMRC (Pty) Ltd which work as the marketing consultancy to consider new technologies in thebusiness. Furthermore, help to focus on the relevant results that assists to attain high growth inevery enterprise to looked upon the new technologies.MAIN BODYImpact of digital technology on marketing researchIn respect to focus on the effective functioning and development, it is important to lookupon the digital technology that increasing effectiveness in the business environment. In thisaspect, social media essential element that assists to develop creativeness at workplace withconsider marketing research. In this way, transforming activities of the social media help toattain successful operations at workplace that meet with the great reputation management andbrand awareness as well. Furthermore, market research consider advantages with advancecapability which relate with the social media. Learning to master social media help to focus onthe research which increasing knowledge that obtained in the target market. Furthermore, it alsohelps to implement data collection improvements with new software to collect the data(Armstrong, Kotler and Brennan, 2015). With the help of the traditional methods, such asresearch with survey on paper, interviews, focus group, etc. technology could be implementedwhich received with sensing retail device. In addition to this, data analysis stream on the collection, analysis and considereffectiveness that is important to look towards the easier and more sophisticated workperformance. With the help of the mobile communication, it can be stated that advance analyticalpower customer retention improve long tern loyalty program in the business to attain desiredresults and outcomes as well. Increasing importance also placed with clearly define advance datathat develop options to put good position with determine best results as well (Agnihotri, Dingusand Krush, 2016). With the help of new research roles, it can be determine that advancetechnology assists to consider new skills which assists to determine new roles that are particulardevelop in areas. Therefore, roles are being created that ensure data which obtained from thesocial media and mobile device. Data driven approach helps to take business decisions that make1

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Marketing Research - MRC (Pty) Ltd