Marketing Research: Quantitative Data Analysis Report for DMK2033

This report presents a quantitative data analysis of a marketing research assignment, focusing on the factors influencing consumer behavior and impulsive buying. The analysis utilizes regression models to examine the relationships between variables such as economic level, gender, impulsiveness, and purchasing habits. The study found weak correlations between variables, indicating that individual distinctiveness, positive moods, and cultural values do not significantly influence impulsive purchasing. However, the economic level of a consumer's family was found to influence purchasing decisions. The report includes a discussion of the findings, a summary of the research objectives and methodology, and recommendations for marketers to consider the economic context of consumers when developing marketing strategies. The study recommends that personal identity and culture should not be considered when coming up with marketing strategies. Further research is recommended to determine whether these findings apply to all products and categories.