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(solved) Marketing Research PDF

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Added on  2020-04-21

(solved) Marketing Research PDF

   Added on 2020-04-21

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Running head: MARKETING RESEARCH1Marketing ResearchStudent NameInstitution
(solved) Marketing Research PDF_1
MARKETING RESEARCH 2Marketing Research Data collection is the procedure that involves the gathering of information, measuring of information on directed variables in a systematic way. This enables one to get answers to related experiments, observations, administering of surveys with the use of closed-ended questions and evaluate the results. The main aim of collecting data is to get quality evidence of information thatwill lead to getting credible answers to the posed questions. In order to maintain integrity in the research accurate methods of data collection is needed. There are several methods used in collecting data. The method can be qualitative or quantitative.The quantitative data collection methods involve sampling and collection of structured data (Kinnear and Tylor, 1987).Its results are easy to summarize the data, compare it and generalize it. This method entails strategies such as; Qualitative data collection methods are very important as they provide useful information which is used in the understanding the processes which are behind the already observed results and it affects peoples ways of thinking toward a problem and its solution. Qualitative information collection method entails strategies like thorough interviews, observation methods and reviewing of documents.Data collection methodology The use of questionnaires entails the giving out forms to the targeted audience. The audience then fills the form and returns it to the researcher. This method is efficient in fields where there are high levels of literacy. This method obtains demographic data, people’s opinionsabout the church need, general information about the problem. This method only applies to the people know about reading and writing. This form contains questions which are structured with
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MARKETING RESEARCH 3blank spaces which need to be filled. The question is either open-ended or multiple choice questions. Writing is always minimized and is even limited to numerals. Questionnaires can be administered in very many ways such as through emails, face to face or through the telephone. These questionnaires are complex in elaborating then and sometimes the researcher translates the questions in the language the respondent understands (Bagozi and Philips, 1971). This increases the chances of a higher number of responses from the respondents. In order for the collected data to be analyzed a hypothesis is conducted. Both the null and hypothesis is conducted and analyzed using the data that has been surveyed.Data ordering and analysis The main reason for carrying out the research is to obtain data (Churchill, Brown and Suter, 1992).From every problem or need, data was collected and analyzed. Weekly allowances of Pioneer students was the entire population of the students that responded was 50 out of 100 respondents. The survey was conducted 45 included their valid answers and 5 did not respond to the question. After analyzing the research it meant that more than 5000 students have weekly allowances.The survey conducted on the number of times in a week students went in the canteen. The data was well presented in a chart and a high number of students eat in the canteen almost half of the population. There are no any cases of any students not eating in the campus canteen.
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