MRC MARKETING RESEARCH CONSULTANCY FIRMMARKETING RESEARCHINSTITUTIONAL AFFILIATION(S)STUDENT NAME[Pick the date]
P a g e | 2Executive summaryLarge number of data are generated every day from modern information systems and technologies like cloud computing and social media. Big data analytics is the current solutionfor research and development in consultancy firms. Therefore, the main objective behind preparing this report is to bring forward the impacts of data analytics and the manner in which it can benefit MRC. This report has been prepared while addressing Executive Management Team of MRC so that they can bring necessary changes in MRC related to technological grounds.
P a g e | 3Table of ContentsExecutive summary............................................................................................................................2INTRODUCTION.................................................................................................................................4FEATURES OF DATA ANALYTICS.........................................................................................................4Programmatic................................................................................................................................4Data driven....................................................................................................................................4Large scale activity.........................................................................................................................4Iterative in nature..........................................................................................................................5Quick method................................................................................................................................5IMPACTS OF DATA ANALYTICAL.........................................................................................................5Improved target segmentation......................................................................................................5Business development for lean management...............................................................................5Cost reduction and increased revenue..........................................................................................5Maintenance of employees through predictive analysis...............................................................6Data indexing and governance......................................................................................................6CONCLUSION.....................................................................................................................................7REFERENCES......................................................................................................................................8
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