Logic of Hypothesis Testing and Cross Tabulation
These are the sample examples of how to interpret SPSS outputs for various tests. The examples are taken from the lecture notes.
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Added on 2022-11-30
About This Document
This document discusses the logic of hypothesis testing and cross tabulation in marketing research data analysis. It explains the significance levels and variables in cross tabulation. It also provides insights into correlations and their significance.
Logic of Hypothesis Testing and Cross Tabulation
These are the sample examples of how to interpret SPSS outputs for various tests. The examples are taken from the lecture notes.
Added on 2022-11-30
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