Marketing Research Essentials Assignment
10 Pages2333 Words256 Views
Added on 2020-03-23
Marketing Research Essentials Assignment
Added on 2020-03-23
ShareRelated Documents
MARKETING RESEARCH ESSENTIALS1MARKETING RESEARCH ESSENTIALSBy [Student’s name]Professor’s nameCourse CodeUniversityDate of submission
MARKETING RESEARCH ESSENTIALS2 Table of ContentsIntroduction......................................................................................................................................3Methodology....................................................................................................................................3Qualitative Method......................................................................................................................3Quantitative Methods...................................................................................................................4Sampling..........................................................................................................................................4Sampling Size and Population.....................................................................................................4Sampling methods........................................................................................................................5Research Tools.................................................................................................................................6Proposed Method of Analysis..........................................................................................................7Conclusion.......................................................................................................................................8References........................................................................................................................................9
MARKETING RESEARCH ESSENTIALS3IntroductionHyatt Corporation is one of the hospitality industry players in the American market that started in the year 1957. The company is multinational, and it operates in many other countries outside America. The company has its headquarters in Chicago. Other than the common hospitality services, Hyatt Corporation also deals in Franchising hotels and restaurants. It has managed to the extent its services to over fifty-six countries in different parts of the world.Hyatt Corporation is currently researching its business that is likely to help it improve its performance. The study aims to establish the optimal marketing strategies that the company can embrace in its marketing. The research targets to get information from customers and other stakeholders from America and other parts of the world.MethodologyThe study will employ two primary methods which will work together to deliver the best results from the exercise. It will use both the qualitative and qualitative methods. Combining the methods is important to unveil the hidden information both regarding the numbers and the customer’s opinions on various aspects (Ivankova, 2015).Thus, the combination is essential for delivering the useful results reliable information.Qualitative MethodA qualitative method is a research approach that is used to get the views, opinions and thegeneral thoughts about various phenomena in the research exercise (Johnson, Onwuegbuzie and Turner, 2007, pp. 112-113). Therefore, the qualitative methods will be essential in getting the people's comments and opinions which are relevant in establishing the optimal marketing strategies for Hyatt Corporation for its success.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Ethical Considerations Research Methodologylg...
|8
|2482
|349
Pre-Exam Research Article Worksheet 1 – Exam 2 PC718.lg...
|4
|1242
|21
RESEARCH METHODOLOGY.lg...
|12
|3180
|2
Research and Statistical Method for Businesslg...
|10
|2605
|108
Managing a successful business projectlg...
|10
|401
|82
Sampling in Focus Groups and Interviewslg...
|6
|843
|309