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COMM 363-Marketing Research for Merryville Shire | Assignment

5 Pages1151 Words106 Views
   

Maryville University

   

Strategic Communication (COMM 363)

   

Added on  2020-03-13

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This assignment highlights the market research of BizOpsEnterprise, which are currently looking forward to opening their new store in the Merryville region of Victoria. According to the case study, this region has been selected for the survey since the inhabitants of Merryville use a lot of digital devices. This report highlights the detailed analysis of the collected information regarding the inhabitants and the requirement of the retail digital store.

COMM 363-Marketing Research for Merryville Shire | Assignment

   

Maryville University

   

Strategic Communication (COMM 363)

   Added on 2020-03-13

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Running head: MARKETING RESEARCH FOR MERRYVILLE SHIREMarketing Research for Merryville ShireName of the student:Name of the University:Author Note:
COMM 363-Marketing Research for Merryville Shire | Assignment_1
1MARKETING RESEARCH FOR MERRYVILLE SHIREIntroductionThis assignment highlights the market research of BizOps Enterprise, who are currentlylooking forward to open their new store in the Merryville region of Victoria. According to thecase study, this region has been selected for the survey since the inhabitants of Merryville uses alot of digital devices. However, they lack local digital retail stores. However, the digital devicesare widely in use, yet the lack of a digital retail store highlights a good market opportunity.Before they launch their new store, it is important that a detailed survey is carried out in theMerryville region, such that they are able to decide whether to launch the new store or not. Thisreport highlights the detailed analysis of the collected information regarding the inhabitants andthe requirement of the retail digital store. Overview Size of the Merryville regionThe Merryville in a shire has inhabitants of 20,651 people. It is located in 300km fromthe outskirts of Melbourne. According to the case study, this town is located in the geographicalcentre of the shire and has almost 11876 residents, residing. The area of the shire is 4567kmsquare. The population consisted of 51.2% women and 48.8% men. The age of the inhabitantsOut of the residents living in the Merryville region, 12.55% of the population are betweenthe age 0-12years. According to the case study, almost 8.43% of the people are of the agebetween 13 years and 19 years. 21.42% of the residents are between the ages of 20-39 years. Inthe age group of 40-59 years, 26.29% of the residents are belonging. 31.31% of the totalresidents are of the age 60 years and above. According to the obtained information, 65% of thepeople, with the age above 18 years are involved in full time employment. However, according
COMM 363-Marketing Research for Merryville Shire | Assignment_2

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