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Marketing Research Project on Patient Satisfaction in Qatar Hospitals

Added on -2019-09-18

This group project aims to provide a hands-on experience of marketing research by evaluating the satisfaction status of a patient who is receiving healthcare services in hospitals in Qatar. The research project will cover strategically important areas related to customer (patient) care, including demographics, medical treatments, service providers performance, communication, patient accommodation, catering quality, recreation and entertainment, value for money evaluation, and location assessment. A questionnaire-based survey will be conducted to collect the data, and SPSS will be used to analyze the collected data. The research report should include the introduction, research design, results, conclusions, and recommendations.
| 3 pages
| 781 words

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Marketing Research - Group Project - Fall 2016IntroductionThe main aim of this group project is to have a hands-on experience of marketing research. The project will give you the opportunity to apply the marketing research concepts covered in the course. The key purpose of the research project is to:- Work through the Marketing Research (MR) Process- Apply MR concepts to specific marketing issue- Gain experience in data analysis using SPSS.- Write a marketing research report- Do a marketing research presentationProject DescriptionOn 3rd April 2011, under the patronage of His Highness Sheikh Tamim Bin Hamad Al-Thani, Qatar’s National Health Strategy (QNHS) was officially launched. This fiveyear healthcare plan specifically stressed on provision of patient-centered world class healthcare services to meet the existing and future needs of the consumers .Hence the key question that needs to be clearly addressed is the customer (patient) view of services in hospitals in Qatar. This important and fundamental question should bring out a number of key service considerations and issues which should be tackled before embarking on implementation of consumer driven service strategy in hospitals.As a researcher you will focus on in-patients (i.e. patients who stay in a hospital for more than 1 day). The prime project objective will be to evaluate the satisfaction status of a patient who is receiving healthcare services in a hospitals. Consequently the research project will help develop satisfaction profile of a customer (patient) that is reflective of whether or not customer’s needs and expectations are being met .The research project will cover the following strategically important areasrelated to Customer (patient) care:1.Demographics (identify different types of patients)2.Different types of medical treatments3.Assessment of service providers performance4.Quality and extent of communication between service providers and patients5.Assessment of patient accommodation6.Assessment of catering quality7.Assessment of recreation and entertainment8.Value for money evaluation9.Location assessmentA questionnaire based survey should be conducted to collect the data. Data will be gathered from hospitals in Qatar. Each group will be assigned one of the following hospitals:-Al-Khor General Hospital-Rumaillah Hospital-Hammad Hospital1

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