Marketing Research and Identification

Added on -2020-02-05

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Business Plan 1
Table of ContentsTitle: ''Fitness for Women Only''..........................................................................................................3Business idea....................................................................................................................................3Rationale of the concept .................................................................................................................3Vision and Mission .........................................................................................................................3Aims and objectives ........................................................................................................................3Description of product or services...................................................................................................4Marketing research and identification of potential growth or opportunities ..................................5Marketing strategies and plan .........................................................................................................6Staff management............................................................................................................................8Gap analysis ....................................................................................................................................8Competitor analysis.........................................................................................................................9Operational structure .....................................................................................................................10Financial or feasibility analysis.....................................................................................................11Sources of finance..........................................................................................................................13References..........................................................................................................................................152
TITLE: ''FITNESS FOR WOMEN ONLY''Business ideaEntrepreneur is developed an idea about opening a gym in the most popular area of theMuslim community. In the present era, awareness towards the good health is increasing with thevery high pace. Now, people are highly health concious in nature and prefers to follow health dietplan for being healthy. Besides this, people of Muslim community are highly conservative in nature(Kulmala, 2016). Thus, women of Muslim community prefers to go to the gym where people of thesame gender and community are come. In this, entrepreneur has been identified the gap and takedecision to convert its idea into reality. By considering this aspect, entrepreneur has decided toopen gym named as The Shapes. In this gym, specific exercise and other equipments will beestablished by the business entity by taking into account the religious aspects of women. Further,gym will be established by the entrepreneur exclusively for women. Along with this, separate payerroom will also be made by the business entity to satisfy the religious aspect of the women. In this,by offering the high-tech exercise equipments business entity will provide effectual services to thewomen. Hence, by joining such gym women are become able to maintain their body moreeffectively and efficiently. Rationale of the concept The main reason behind this concept is to offer opportunity to the women of Muslimcommunity to make flexible and fit their body. Moreover, men of Muslim community restrict theirwives to go to the fitness centre. In this, by opening the exclusive Muslim gym entrepreneur wouldbecome to attain success in the highly competitive business environment. Vision and Mission Entrepreneur will set vision which will provide direction to him in relation to performingthe business activities. Vision of ''The Shapes'' is to become a leading fitness centre of London byoffering gym facility exclusively to Muslim women. Besides this, mission of the firm includes to capture the large market share of Muslimcommunity by offering high quality to the women. Hence, by offering the luxurious facilities to theMuslim women entrepreneur can fulfil its aim and objectives. Aims and objectives Aim of the entrepreneur behind this business plan is to offer high quality gym facility to theMuslim women. For fulfilling such aims business entity will carry out the following objectives:To open gym in the most popular area of the Muslim community for offering convenience to3
women. To provide women with high tech exercise machines and equipments. To provide opportunity to the Muslim women to fit their body and wealth. Description of product or servicesHigh quality and luxurious facilities will be offered by gym which will offer opportunity tothe ladies of Muslim community to make fit their body. In this, ''The Shapes'' will make focus onincluding dumbbells, barbells, cardio and other exercise machines. Moreover, exercise machines areone of the main elements which help ladies in making slim their body. It enables them to live ahealthier and happy life. For this purpose, business entity will establish different types of machineswithin the Gym in accordance with the age group of ladies. Moreover, handling power of thewomen highly vary according to their age. Along with this, entrepreneur will also make focus onorganizing aerobics and yoga classes for the women of Muslim community. In addition to this, The Shapes will also appoint trainer who will provide guidance to theladies in relation to the ways of handling machines. Moreover, in gym customers do not have anidea about to deal with the machines. In this, by appointing female trainer The Shapes will deliverhigh quality yoga services to the customers. Usually, people of Muslim community are highlyconservative in nature. In this, by hiring female trainer gym will offer high quality services to theusers. Along with this, business entity will also make arrangements in relation to the separate prayerroom. On the basis of cultural aspects, people of Muslim community read their religious book everyday. In this, by establishing separate prayer room religious aspects of Muslim people would besatisfied to the large extent. Hence, all these products or services will be offered by The Shapeswhich offers unique experience to them. Analyzing feasibility of the products or services In the present era, people become more concious in relation to their health aspects. Now,people want slim body which make them to look more beautiful. Moreover, Muslim women placehigh level of emphasis on beauty aspects. Further, men of Muslim do not want to provide morefreedom to their wife. In this, by opening exclusive women gym business entity can get the desiredlevel of outcome or success. Moreover, it will offer opportunity to the women to satisfy their beautyneeds. Along with this, men will also allow their wives to go to the health centre which is madeexclusively for women. In this, women of Muslim community will like to go to the gym. Market / industry analysis: From secondary analysis, it has been found that spending of UK peopleon health aspects are increasing with the very pace approximately by 44%. In the recent time, due tothe highly conciousness aspect people want to join gym which helps them in making their body4

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