Conjoint Analysis and Perceptual Mapping for Marketing Research
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Added on 2019-10-18
About This Document
This article discusses Conjoint Analysis and Perceptual Mapping in Marketing Research. It includes solved assignments and exercises to help understand the importance of attributes and brand dimensions. The article covers topics such as part-worth, relative importance, and correlation between brand dimensions.
Conjoint Analysis and Perceptual Mapping for Marketing Research
Added on 2019-10-18
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