Marketing Research

This document discusses the career path of becoming a successful marketing executive and the importance of marketing research. It explores secondary sources for job search, the influence of a successful person in the field, and the significance of setting SMART goals. The document also mentions the desire to work for Walmart in the marketing department.

Running head: MARKETING RESEARCH
Marketing Research
Name of the Student
Name of the University
Author Note

1MARKETING RESEARCH
1. The career I want to focus on is to be a successful marketing executive for a well reputed
company. I have chosen this career path since I have found from my interest in the marketing
field. My research goal will be to convince people in order to buy the best products I will be
doing the marketing for. In the high school and the graduation level I had found that I had a
strong interest growing in commerce and this worked as the key for me to show interest in the
field. I feel I am also very hard working and this could lead me to the peak of success indeed. I
want to increase my professional knowledge through the proper training in the best reputed
companies in the field. I am quite comfortable with leading the people for the better productivity
and increasing the client base. I also want to have new experiences in my field as well.
2. The three secondary sources that can be chosen for this paper are the employment and job
portals, job website and the websites of the consultancy services. These secondary sources will
be much helpful for all the people. The job portals will be much helpful for me to search the best
available jobs for the growth of my career. Through these different job portals I would get the
most relevant information from the employers and the recruiters indeed. This is why I would like
to get the help from these job portals. The government websites will also help me to find out the
most suitable jobs for me and their locations. Thus I would get a better idea whether I would
need to relocate or not. Thirdly, I would choose the websites of the consultancy services since
they always help to give the opinion on which company I should go for.
3. The successful person whom I have chosen is one of my relatives in my family. He is one
of my elder brothers who has always inspired me and given me the proper motivation. He has
been working in the marketing department of a very reputed telecommunications company. He
has always inspired me from childhood and told me to stay focused in my work all the time. He
has taught me the basics of marketing in a lighter way and it is for him that I have found much

2MARKETING RESEARCH
interest in marketing. However, there are some open ended questions that I would ask to the
individual in this context.
1. Tell me about how I can be able to grow my skills in convincing the target audience.
2. Share the troublesome experiences you had in your marketing career in handling the
disputes.
3. What are the targets that you have set for yourself?
4. How you have overcome the difficulties that you have faced to become a successful
marketer?
5. What kind of troubles do you face from the end of the customers when youn deal with
them?
6. What are the basic concepts for leading a marketing team properly?
4. In order to be successful in the career it is really very interesting for me to stay focused in
my work. This will enable me to be successful and careful when I deal with my customers and
take the perfect decision in the difficult situations. The SMART goals and objectives will be very
much important in this context indeed.
SPECIFIC MEASURABLE ATTAINABLE RELEVANT TIME BASED
I must be able to
chalk out the
customer segments
for the products to
be marketed. The
specific products
will be targeted for
I will have to
determine the key
performance
factors (KPIs) to
understand what
sections must be
improved.
I must set my
focus on the goals
that are really
important for the
success of the
marketing
campaigns.
The realistic
measure for the
goal is to
determine how I
can convince the
customers about
the good points of
I believe I will be
able to achieve the
goals within the
net one year. I will
work very hard to
achieve my
objectives.

3MARKETING RESEARCH
the specific
audience. The
communication
must be done
properly as well
with the customers
through social
media.
the product.
5. I want to work for one of the biggest retail industry organizations Walmart. I want to
work for this company as I have used several products of this company in the past. These
products have been my favorite and I want to serve the company in the marketing department
and develop their client base.

4MARKETING RESEARCH

5MARKETING RESEARCH
References
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