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Marketing Research - Marks & Spencer

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Added on  2020-10-23

Marketing Research - Marks & Spencer

   Added on 2020-10-23

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MARKETINGRESEARCH
Marketing Research - Marks & Spencer_1
Table of ContentsINTRODUCTION ..........................................................................................................................1Benefits from using Google Analytics System to Marks & Spencer...........................................1CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4Books and Journals......................................................................................................................4
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INTRODUCTIONMarketing research is a process which helps in collecting information related to thecustomers demands, taste and preferences which are useful for marketers. Google AnalyticsSystem is an online analysis application website which provides the required statistics as well asanalysis of its use with various visitors (Google analytics, 2019). For the analysis of such system,Marks & Spencer is selected. This report includes the benefits of Google analytics system atMarks & Spencer which helps in boosting organizational efficiency as well as performances.Benefits from using Google Analytics System to Marks & SpencerGoogle Analytics System is an online analysis tool or service which helps in tracking aswell as provide the reports which are offered by Google. It provides services for the purpose ofSearch Engine Optimisation along with serving marketing purposes. Such tool helps inprocessing and sharing the required data quickly with the help of useful reports to determine thenew as well as existing visitors. It includes various data visualization tools which helps indisplaying the changes of data with the change in time period. Such system provides customreports by trailing various visitors and tracking the performance of different market campaigns. Itbenefits any business entity to understand as well as analyse its web pages and visitorsperceptions towards the organizational pages, products as well as services in different timeperiod. Such system plays importance role in handling various traffic sources on social mediaplatforms along with detecting the problems associated with the web sources. Marks & Spencerwas established by Michael Marks and Thomas Spencer in year 1884 and located atWestminster, London, United Kingdom. The selected organisation uses such system to track itsvisitors and monitor the performances of its campaigns which helps in increasing efficiency andboost the employees performance by analysing the statistics. Various benefits from using thesystem in the selected organisation are as follows:Provides information about various visitors: Google Analytics System helps distinctfirms to create random, unique ID which includes user's browser cookies and codes. Each timeany user or visitor visits the website, the code tracks their visits and helps in preparing reports.Such browser cookies provides detailed information related to its visitors who visited the websiterelated to the location from where the visitors access the website (Leung, Xue, and Bai, 2015). Ithelps in processing and sharing the required data quickly easy approaches as well as shareable1
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