Marketing Research on Mother's House Cleaning Service

Running head: MARKETING RESEARCH ON MOTHER’S HOUSE CLEANING SERVICE
Market Research on Mother’s House Cleaning Service
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1MARKETING RESEARCH ON MOTHER’S HOUSE CLEANING SERVICE
Table of Contents
Assessment Task 3...........................................................................................................................2
Data Types Used..........................................................................................................................2
Data Collection Methodologies...................................................................................................2
Data Types and Collection Methods............................................................................................2
Specifications of Data Needed.....................................................................................................3
Data Sources................................................................................................................................3
Processing and Reviewing Data..................................................................................................4
Costs of Data Collection..............................................................................................................4
Data Collection and Analysis Recommendations........................................................................5
References........................................................................................................................................6

2MARKETING RESEARCH ON MOTHER’S HOUSE CLEANING SERVICE
Assessment Task 3
Data Types Used
Both qualitative and quantitative data will be used that will include collection of both the
primary and secondary data. These data can be collected for supporting the development of
marketing plan for “Mother’s Cleaning House Service”. Primary data will be Quantitative data
collected from potential consumers of the company and secondary data will be focussed in
gathering qualitative data regarding industry growth trends, existing competition and emerging
cleaning service needs (Bell, Bryman and Harley 2018).
Data Collection Methodologies
There are a range of data collection methodologies for collecting relevant data on
preferences and expectations of the company’s potential consumers. The possible primary data
collection methodologies can include interviews, surveys and statistical analysis data. In
interview data collection, few potential consumers can be interviewed where a detailed response
on the house cleaning service preferences and their views on competitor services can be attained
(Curtis and Allen 2018). Survey data collection can facilitate in gathering responses of several
relevant questions from a hue respondent base in a sort span of time.
Data Types and Collection Methods
In carrying out extensive market research for developing effective marketing plan for
“Mother’s House Cleaning Service” several possible combinations of data types as well as data
collection methods can be employed. Qualitative, quantitative and mixed data collection methods
can be used where the possible data type that can be selected includes primary, secondary or both
data type (Malhotra 2015). Four combinations of data collection method applicable in the