Marketing Research: Reducing Uncertainty in Real Estate Development Projects

MARKETING RESEARCH
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Table of Contents
Introduction....................................................................................................................................................3
Collection method..........................................................................................................................................4
Survey design.................................................................................................................................................6
Target population...........................................................................................................................................9
Sample size and method...............................................................................................................................10
Conclusion...................................................................................................................................................12
References....................................................................................................................................................13
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Introduction
Marketing research is the procedure that helps in setting up the process, customers and wends
users to the marketers with the help of using data and information and it can be used for
recognizing the marketing opportunities and issues. Along with this, it will assist the company in
identifying the marketing actions, monitoring process and improve the functions of their business
operations. The report is based on SKY HIGH Real Estate developers which are decided to
reduce the level of uncertainty in the future period conducting real estate development projects.
The main purpose of this assignment is to provide the recommendation on issues which are faced
by an organization and they can conduct collection method can help gather accurate information
regarding future projects of real estate. In this, the data collection method will be used which
helps in gathering accurate information and data. It is the primary method research in which
questionnaire assist in analyzing various respondents' views and opinions regarding a specific
topic or theme.
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Collection method
In this report, data will be gathered with the help of primary data resources. The main reason for
collecting the primary research method is that this will assist in developing an accurate research
design and also analyze their respondents’ opinions regarding company services and products.
The investigation gathers only authentic and relevant data which assists in selecting the best
alternative method (Kumar, 2016). There are various types of sources through primary data will
be gathered such as questionnaire, interview, survey, observations and so more. There are
various types of primary data collection method which can be used by SKY HIGH Real Estate
for improving their business operations and its functions effectively.
Research Method - The primary can be used by SKY HIGH real estate because this is providing
original data and information which are helpful for their future growth and development. An
investigator directly asks questions with the clients who are mainly gain specific organization
services. This will help in analyzing the client's views and as per this company work on reduces
the level of uncertainty which is a major issue in front of their clients in the current time. A
project risk is an uncertainty which can be a positive and negative impact on business
performance and growth level (Séraphin, et. al., 2016). For this, the company can use any other
tools and techniques which help them in making a perfect decision that is welfare for the clients
as well as organization purpose.
Recommendation - For this, they can conduct a questionnaire or interview method which can
help examine their respondent’s views and opinions. With the help of this, they can easily
analyze their new and existing client’s requirements. This method can be conducted by
researchers because they are experts in analyzing the behavior, attitude, and interest of clients
regarding their real estate property. There are various articles regarding real estate that help in
collecting data (Antonetti, et. al., 2015). The company faces an issue regarding the company
wants to reduce the level of uncertainty in the future development projects of real estate. For this,
decision theory is suitable which can help them in deciding the accurate data collection method
through which they can easily gain accurate information regarding this sector. The primary data
method assists in providing quantitative data, actual information on the described topic in a
better manner.
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