Marketing, Resource And Strategic Management In Practise

Marketing, Resource And Strategic
Management In Practise

Introduction
Strategic management is concept that help the
organisation to achieve its long as well as short term
objective. There are various strategies and theories that
can be used for various aspect of strategies and
marketing. Strategic management allows the
management innovation and change project within the
organisation marketing function and at all level of
organisation.

ORGANISATIONAL VALUE AND
MISSION
Sainsbury is second largest chain supermarket in United Kingdom,
founded in 1869, by John James Sainsbury. The vision and values
of this company have remain unchanged, as they have refined their
goals to reflect commitment to meet customers need. Their vision is
to be a most trusted retailers where people love to work and shop.
The goal of company is to make customers life easier and offering
great quality and service at fair price, serving customer whenever
and wherever they want.

Importance or role of Strategic Planning to
achieve organisational objectives
Mission: Strategic planning start with defining
mission of an organisation. A mission is important
because it gives idea to company or organisation
link with strategies, management functions and its
employees to align or coordinate with actions and
decisions according to clearly defined objective