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Marketing Review and Opportunity Identification Assignment

   

Added on  2021-06-14

13 Pages2756 Words43 Views
Running head: MARKETING REVIEW AND OPPORTUNITY IDENTIFICATIONNational Australia BankName of the Student:Name of the University:Author Note:

Table of ContentsIntroduction......................................................................................................................................3Background of the Company...........................................................................................................3Setting objectives.............................................................................................................................3Operating philosophy.......................................................................................................................4Identification of the opportunities...................................................................................................5Who are the clients?.........................................................................................................................6Analysis the top 3 clients.................................................................................................................7External factors that will impact the company................................................................................8Differentiating the company............................................................................................................9SWOT analysis of NAB................................................................................................................10Financial services industry and the market forces trend................................................................10Conclusion.....................................................................................................................................11Reference.......................................................................................................................................12

IntroductionMarket review or the market analysis can be described as the study of the dynamics andthe attractiveness of a market that exists within a specific industry. A market review is ananalysis of the industry and it also acts a global environmental analysis. The SWOT analysis isan efficient tool which helps in the domestic as well international market analysis. Opportunityidentification can be described as an emerging area or field in the entrepreneurial education. Thisstudy is based on the operating philosophy and SWOT analysis of the National Australia Bank.Background of the CompanyNational Australia Bank (NAB) is one of the largest banking company in Australia due toits customer base, earnings, capitalisation and market. The 3 main services that are offered by theNational Australia Bank are banking, loans and insurance. Setting objectivesNAB is one of the premier banking institutes in Australia and is serving the customerswith their money for around 160 years. The company presently has around 30,000 employeesthat are serving 9 million customers in over 900 locations in Australia and also in New Zealandand other parts of the world. NAB is the largest business bank and it works along with the large,medium and small businesses. NAB from the starting position has provided support to severalAustralian companies and also assisted in every stage of the business lifecycle. NAB funds thevital Australian infrastructure that is found in the communities. This has resulted in a moreinnovative, inclusive and responsible financial entity. The company has a single objective andthat is to be responsible with the money of the of Australian and the New Zealand people alongwith providing the best in the line customer support (Nab.com.au, 2018a). The NAB provides

financial service business and operates in the countries like New Zealand and Australia. Thebusiness is located in countries like the US, UK and Asia. The brands of NAB provides the bestquality services and the products with the minimal charges and fees. NAB also has a franchise inNew Zealand which operates under the Bank of New Zealand (BNZ). The business goal of NABis to create more services and products which matters the economy, communities and people.Show passion for the customers and also to show respect for the people (Nab.com.au, 2018b). Operating philosophyThe main principles upon which the business of NAB is based are as follows:The customers of NAB are the advocates.The employees are engagedThe shareholders can receive the attractive returns. The principles can be elaborated under the following 4 major themes which are asfollows:Great customer experience is delivered.Increasing and engaging into the priority customer segments. Reshaping the business so that it can perform appropriately. NAB must be known for its people, talent and leadership (NationalAustralia Bank, 2018). The key values that the NAB wants to impart to the employees, staffs and the clients areas follows:

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