Roles and Responsibilities of Marketing Function

Marketing Essentials

• Introduction
• Key roles and responsibilities of marketing function
• Roles and responsibilities of marketing function relate to wider organizational context
• Conclusion
• References
Table of content

Marketing refers to an activity which an organization undertakes
to promote its products and services which it meant for sale to
the targeted audience. The marketing activity includes
promoting, advertising and distributing the goods and services.
Every business whether small, medium or large has one thing in
common and i.e. marketing. Every business advertise and
promote its goods or service offered to its customer.
Introduction