Marketing Roles and Responsibilities: A Case Study of Aldi

Marketing essential
LO1

Table content
 Introduction
 P1 Explain the key roles and responsibilities of the marketing function.
 M1 Analyse the roles and responsibilities of marketing in the context of
the marketing environment.
 P2 Explain how roles and responsibilities of marketing relate to the
wider organisational context.
 M2 Analyse the significance of interrelationships between marketing
and other functional units of the organisation.
 D1 Critically analyse and evaluate the key elements of the marketing
function and how they interrelate with other functional units of an
organisation.
 Conclusion
 References

Introduction
Marketing plays an essential role in business
environment.
This presentation will assist in understanding
about the roles and responsibilities which is
related to the functions of marketing.
It will also help in knowing about the
interrelation with the other function.

P1 Explain the key roles and responsibilities of the marketing
function.
 Marketing is a major element used for creating
awareness
 This is considered as a tool which helps the
company to increase its productivity.
 Tool is used by companies like Aldi to introduce
the innovative as well as new products.
 It creates at the market area as to make aware
about it to the public.