Key roles and responsibilities of marketing function relating to wider organizational context

This presentation discusses the key roles and responsibilities of marketing function in the wider organizational context. It also explains the interrelationship between marketing and other functional units of an organization. The presentation covers the significance of interrelationship between marketing and other functional units, key elements of marketing function, and their interrelation with other functional units of the organization. The subject is Marketing Essentials and the course code is not mentioned. The presentation is relevant for students pursuing marketing courses in any college or university.

Marketing Essentials

Task 1
Key roles and responsibilities of marketing function relating to wider organizational context
Marketing function is defined as specialized activity performed in marketing. A marketing
function is helpful in taking products and goods from the place and delivers it in the market to
consumers’ at large scale. The roles and responsibilities of marketing function are described as
follows –
Roles of Marketing Function –
 Marketing function helps in creating the value of products and services which are produced by
Marks and Spencer in the market.
 Marketing functions key role is that it analyzes and evaluates the scale through which all the
product and services are related to company knowing that it produces effective results in the
market (Prdić and et.al., 2019).
 Marketing function of Marks and Spencer follows the sequence and steps which are in product,
place, price, promotion. These are four factors in the role of marketing function.

Responsibilities of Marketing Function –
 Marketing function is responsible for taking the concern of how the products and the services are being placed in the
market.
 Marketing function is responsible for product development, finance, promotion, distribution, planning, selling,
market research etc (Bandyopadhyay and et.al., 2019).
 The responsibilities of Marks and Spencer towards the marketing function are that how it takes concern of knowing
the product placement in the market.
Key roles and responsibilities of marketing relating to the organization
Roles and responsibilities of marketing relating to Marks and Spencer are as follows –
Roles of Marketing –
 Marketing serves, produces and helps in coordinating the materials which are represented in the business.
 Marketing department of Marks and Spencer helps the organization in reaching out to the customers, investors and
prospects in the market.
 Marketing helps in offering the products and services to the customers (Xiang, 2020).
 Marketing also indulges in facing competition at large scale.
 Marketing role is also concerned with conducting the campaign which helps in creating the brand value more of
Marks and Spencer.

Responsibilities of Marketing –
 Marketing manager is responsible for positioning and promoting the products and services
which helps Marks and Spencer in selling.
 Marketing department is responsible for identifying the customer needs and requirements.
 Tracking and tracing of new and changing marketing trends which are there in the market so
that it helps in monitoring competition (Lu, 2019).
 The brand which is Marks and Spencer is being worked upon so that the value is increased in
the market.
 Marketing department also helps in identifying the basis through which all the aspects of
competition are concerned and reflected at large scale.

Roles and responsibilities of marketing in marketing environment
There are many roles and responsibilities of marketing in marketing environment among which
some are described as –
Roles of Marketing in Marketing Environment -
 Marketing helps in widening the market through which the products and services are placed
correctly within the market.
 Main role of marketing is that it adapts the right price for the products that are placed in the
market (Mandal, 2020).
 Better offerings in the products and range are provided to the customers through the market.
 There is proper management of demand which is being created and this helps in making and
framing the scale of marketing the products through marketing criteria.

Responsibilities of Marketing in Marketing Environment -
 Marketing is responsible for having the products in market with its price, place and promotion
techniques altogether.
 Responsibility of marketing is concerned with knowing what are current and future trends of
marketing and this helps in creating the value of brand (Rust, 2020).
 Marketing responsibility is creates value through which all aspects of working and functioning
helps in creating and framing the scale of being a good marketer for promotion and selling of
products effectively and efficiently.
 Responsibility of marketing is also done for the promotion and branding of company brands.

Significance of interrelationship between marketing and other functional units of an
organization
There is lot of significance of interrelationships between marketing and other functional units
of Marks and Spencer and this creates the value of marketing for the organization at large
scale. The interrelationships between marketing and other functional units are described as
follows -
 Marketing and HRM – Marketing and HRM of Marks and Spencer helps in sharing the
relationship of how marketing is concerned by following rules and framework which are
placed by Human Resource Management at large scale (Huang, 2020). This helps in creating
the value of how rules are being followed for marketing products and services.
 Marketing and Finance – The marketing department is concerned with the financial base of
how the products are to be placed in the market and at what price. The finance department is
interrelated with the marketing department of Marks and Spencer which helps in creating the
value of how finances are managed in organization (Fahimnia and et.al., 2019).

 Marketing and Operations Management – Marketing and operations management are
interrelated to each other at large scale which helps in knowing what is the basis through which
all the aspects are concerned and this helps in knowing Marks and Spencer’s functions which
are held on regular basis effectively and in significant manner evaluated.
Key elements of marketing function and how they interrelate with other functional units of
organization
The key elements of marketing functions are described below –
 Research – Marks and Spencer needs to research the marketing trends and techniques which
are being followed in the current marketing conditions which help in evaluating scale of how
research is being performed for marketing of products and services (DZHALOLOVNA, 2020).
 Strategy – Strategies are being framed in the functioning of Marks and Spencer which is
evaluated from the collection of the all the information from the research which is being done.
The strategies provide valuable guidance for competing in market.

 Planning – Planning is being done for how the strategies will be implemented at Marks and
Spencer and this will help in knowing the forecasting of the sales figure, communication and
financial planning for knowing the base of elements (Hanlon, 2018).
 Tactics - Tactics are implemented and involved as the marketing function of Marks and
Spencer and this helps in creating value through which longs and short terms plans are
identified and evaluated at large scale effectively and efficiently.
The other functional units are interrelated in knowing how Marks and Spencer are
categorized as having the scale through which all the aspects are interrelated to HRM, finance,
operations management etc. which helps in making marketing functions effective (Mahdieh
and et.al., 2020).

REFERENCES
Books and journals
 Prdić, N. and et.al., 2019. Marketing research in the function of business
efficiency. Економика пољопривреде.66(4).
 Bandyopadhyay, C. and et.al., 2019. Responsible marketing: can social enterprises show the
way?. Journal of Nonprofit & Public Sector Marketing.31(2).pp.164-183.
 Xiang, Y., 2020. The Roles of Marketing Breadth and Competitive Spread on Product Life
Cycle (Doctoral dissertation, University of Toronto, Toronto, Ontario, Canada).
 Lu, M., 2019. Discuss the Responsibilities and Tasks of a Marketing Department in an
Organization.
 Mandal, P.C., 2020. Marketing information and intelligence and their roles in generating
customer insights. International Journal of Collaborative Intelligence.2(2).pp.125-137.
 Rust, R.T., 2020. The future of marketing. International Journal of Research in
Marketing.37(1).pp.15-26.

 Huang, Y.T., 2020. Internal marketing and internal customer: A review, reconceptualization,
and extension. Journal of Relationship Marketing.19(3).pp.165-181.
 Fahimnia, B. and et.al., 2019. Behavioral operations and supply chain management–a review
and literature mapping. Decision Sciences.50(6).pp.1127-1183.
 DZHALOLOVNA, M.S., 2020. The Role of Marketing Research in the Formation of
Competitive Advantages. JournalNX.6(10).pp.403-406.
 Hanlon, A., 2018. Digital marketing: Strategic planning & integration. Sage.
 Mahdieh, O. and et.al., 2020. The Role Of Functional Units In New Product Development
(NPD) Process. Commercial Strategies.9(47).pp.371-394.